How To Know if Your ChatGPT Ads Are Working?
ChatGPT Ads is the next big thing, so naturally, you’ve set up a campaign in advance, as you wanted in…
How to Track Delayed Conversions That Happen Weeks After the Click
How many times have you opened up your ad platform reports and tried to match up which channel actually deserves…
How Do I Know Which Channel Actually Started the Sale?
When you look at your Shopify dashboard, the first thing you’ll notice is that direct traffic, brand search, and retargeting…
Conversions dropped: Is the problem tracking or campaigns? SOLVED
It’s Monday morning and you just checked in. You opened the dashboard and you see conversions are down 40% from…
My Shopify Revenue Doesn’t Match Meta or Google Ads Conversions: Here’s Why
You know your Shopify dashboard is giving you real numbers. These are real figures, real customers, and actual money your…
How Do I Track Customer Journeys Across Multiple Channels
If you’re running ad campaigns across more than two channels, chances are you’re struggling to map out your customer journeys…
How to Use Independent Attribution & Attribution Modelling & Work Out What’s Truly Driving Results
So you ran a campaign across Meta, Google, and TikTok. When you look at platform attribution reports and your backend…
How Do I Know When to Scale or Pause Campaigns Automatically?
You’re scaling and pausing ads manually all the time, but it’s taking way too long, and by the time you…
How to Filter Out Low-Quality Conversions for Better Meta Targeting
Your CPA keeps rising. Your average order value seems to be taking a slow dive. And repeat purchases seem to…
How to Know if You Need a Third-Party Attribution Tool for E-Commerce
The figures you have across Meta Ads Manager, Google Ads, and Shopify all look like your e-commerce business is doing…