digital marketing

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34Articles
podcast advertising

Podcast Advertising: Tapping into the Audio Revolution

If you love listening to podcasts, you’ve probably heard ads for brands you didn’t know before but now recognize. Companies…

machine learning

How machine learning is changing the way we track ads

Every dollar spent on advertising should bring a return. But with so many marketing channels and touchpoints, figuring out which…

e-commerce analytics

Customer Journey Analytics for E-commerce 101

In the rapidly evolving landscape of e-commerce, understanding and optimizing your customer’s journey is vital for success. To navigate this…

How to track TikTok Ads: TikTok Pixel VS Custom Tracking Solution

Since TikTok Ads is running the show in 2022, we as marketers have to find the best way to track…

what is ad tracking

What is Ad Tracking?! And How to Do it?

Millions of creatives, copies, designs, tests, brainstorms. It’s very easy to get caught up in a daily marketing routine of…

redtrack in 2024

RedTrack in 2024: Ad tracking & Automation Solution to Scale with.

Hi! This is Vlad, CEO of RedTrack, and I wanted to publish a quick message as this year ends and…

What is raw data in advertising? Everything you should know

What is raw data in advertising? Everything you should know

Even though marketing & advertising is considered a creative industry, we all know that there is a lot of numbers,…

reporting for ad agency

Reporting for Ad Agencies: How to manage digital marketing agency with ease

If you are running an ad agency, you most likely face the issue of disorganization. Tons of clients, tons of…

marketing research tools

16 Best Market Research Tools to Use in 2023

Online jobs like affiliate marketing exploded ever since 2020 changed the game for many professions and industries. The increase of…

5 ways to automate your campaigns: Overview of Advanced Automation by RedTrack

2022 was the year of amazing features here at RedTrack. But ofc, the release of our Advanced Automation has absolutely…