Cross-Platform Tracking for Unified Customer Profiles
Keeping track of customers across different platforms isn’t easy. People switch between phones, laptops, and tablets all the time, not…
Server-Side Tracking and the Modern Data Stack
As privacy rules tighten and third-party cookies fade out, marketers need smarter, more reliable ways to collect and use data….
Data Accuracy and Quality: How Server-Side Tracking Improves Data Collection
Many people who work with ad campaigns still rely on traditional tracking methods. Fair enough, they do give insights. Yet…
Attribution Modeling: How Server-Side Tracking Can Improve Accuracy
There are many ways people can find you and become customers. Think ads, your website, emails, social media, among many…
How to Bypass Adblock Detection: Strategies for Reliable Data Collection
We’ve all been there, scrolling through our feeds or watching a video, only to be interrupted by those pesky ads….
Twitch Advertising: Reaching Gamers and Young Audiences
Twitch is a video streaming platform owned by Amazon. It has become very popular, with over 130 million people using…
Reddit Advertising: Tapping into Niche Communities for Targeted Traffic
Reddit ads are a good way to reach a lot of people and share your brand or product. In this…
RSOC Traffic Arbitrage Best Practices: Maximizing Revenue and User Experience
RSOC, or Reverse Search Organic Clicks, is a digital marketing strategy that combines paid traffic with organic search principles. It’s…
How to Use Server-Side Tracking to Bypass Ad Blockers
As digital advertising evolves, advertisers face a growing challenge: ad blockers. These tools are designed to block intrusive ads and…
How to use tracking insights for better cross-channel marketing
The foundation of solid marketing is understanding what makes your audience tick. But if you’re not tracking your efforts, you’re…