Day-one ROAS decides everything
First-order ROAS gets the budget vote.
It is the only number available on the day the decision is made.
Repeat behaviour stays invisible.
The channel that brings buyers back in month three looks worse than the one that sells a discounted first order.
So you fund the wrong channels.
And ads that drive customers who would have paid for acquisition twice over never get more budget.
Customers grouped, cohorts built, LTV reported
Build segments from your own data.
Group customers by product, order value, source, geo or repeat behaviour.
Follow cohorts over time.
Group by acquisition period and by the channel that brought the cohort, then watch what they do next.
See LTV per segment and per channel.
The channel comparison stops being a first-purchase comparison.
What you can see
Customer segments built from your 1st party data
Cohorts by acquisition month and acquisition source
LTV by segment, by channel and by campaign
Repeat purchase rate and time between orders
Average order value per segment
Product-level revenue per channel
Same 1st party data as your ROAS and conversion path reports
Included on the Brand plan
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
Can I see LTV by the channel that acquired the customer?
Yes. Cohorts group by acquisition source and period, so LTV is readable per channel and per campaign.
Do I need a data warehouse or an analyst?
No. It reads from the same event data your tracking already collects.
What counts as a segment?
Any grouping you build from your store and ad data, for example first-time buyers from TikTok in March, or customers above a given order value.
How far back can I look?
Data stays accessible for 12 to 36 months depending on plan.
How can RedTrack help me?
Server-side tracking & first-party customer data
Conversion API to Meta, Google, TikTok & Snapchat
Store integrations beyond Shopify
Ad-level ad spend sync
Customer segments, cohorts & LTV
Attribution models & conversion paths
Product-level profit by channel
AI dashboards & AI Copilot