Cut ad waste manually in ads manager or automatically with rules

Rules that read your store order data and act on it across every channel. Pause, cap or alert, without you watching a dashboard.

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Stop rules included on every plan
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Scale rules available as an add-on
Diagram of an automated rule: a "Cost is higher than KPI" condition branching to Notification, Pause ad set and Restart ad set actions

Waste happens between checks

Nobody watches overnight.

Ad stops working 11pm and you find out at 9am.

Platform rules read platform numbers.

They fire on conversions the platform received, processed and attributed not on the orders your store recorded.

Weekends cost the most.

Two days of unchecked spend on a broken ad set is a real headache by Monday.

Rules on your own 1st party data

Set the condition once.

If CAC goes above your number, or ROAS drops below it, over a window you choose.

The rule acts.

Pause the ad, cap the spend, or send an alert, across Meta, Google, TikTok and the rest.

It runs on your numbers.

Store orders and ad-level spend as captured by RedTrack, not platform-reported conversions.

RedTrack Create Rule screen with Rule object and Actions sections, Automated rules highlighted in the sidebarRedTrack Create Rule screen with Rule object and Actions sections, Automated rules highlighted in the sidebar

What you can set up

  • Pause an ad or ad set when CAC passes your ceiling

  • Pause when ROAS falls below your floor over a set window

  • Alerts to email when a threshold is crossed

  • Conditions built on store orders and revenue, not platform conversions

  • Rules across every connected channel, not one platform at a time

  • Stop rules included on every plan at no extra cost

  • Scale rules available as an add-on, free during the trial

  • Runs continuously, including overnight and at weekends

Frequently Asked Questions

Find answers to popular questions right here. Contact us if you have additional questions.

  • Can rules pause ads automatically?

    Yes. Stop rules pause an ad, ad set or campaign when your condition is met, on every plan.

  • What data do the rules use?

    Your store orders and ad-level spend as captured by RedTrack, so a rule fires on the same numbers you use rather than a platform self attributed conversions.

  • Can I get an alert instead of an automatic pause?

    Yes. Alerts and automatic actions are two separate options on the same rule.

  • Do scale rules cost extra?

    Scale rules are the paid add-on. Stop rules are included on every plan.

See it on your own store data

Connect your store and your ad accounts, run a week of real orders through it, then check the numbers against your store admin before you decide. Your setup carries over when you upgrade.
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How can RedTrack help me?

  • Server-side tracking & first-party customer data

  • Conversion API to Meta, Google, TikTok & Snapchat

  • Store integrations beyond Shopify

  • Ad-level ad spend sync

  • Customer segments, cohorts & LTV

  • Attribution models & conversion paths

  • Product-level profit by channel

  • AI dashboards & AI Copilot

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