How to Use Prelanders for Different Affiliate Verticals
In affiliate marketing, you may think that most of the work is done after generating high-quality leads. In reality, though,…
Cross-Platform Tracking for Unified Customer Profiles
Keeping track of customers across different platforms isn’t easy. People switch between phones, laptops, and tablets all the time, not…
Mastering Omnichannel Ecommerce Attribution
Today’s customers don’t shop in straight lines. They might discover your product on Instagram, check reviews on their laptop, click…
Ecommerce Attribution Models: Which Ones to Use
Picture this: a potential customer comes across a product you’re selling through an ad on Instagram. They click on it,…
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Server-Side Tracking and the Modern Data Stack
As privacy rules tighten and third-party cookies fade out, marketers need smarter, more reliable ways to collect and use data….
Data Accuracy and Quality: How Server-Side Tracking Improves Data Collection
Many people who work with ad campaigns still rely on traditional tracking methods. Fair enough, they do give insights. Yet…
Attribution Modeling: How Server-Side Tracking Can Improve Accuracy
There are many ways people can find you and become customers. Think ads, your website, emails, social media, among many…
How to Bypass Adblock Detection: Strategies for Reliable Data Collection
We’ve all been there, scrolling through our feeds or watching a video, only to be interrupted by those pesky ads….
Twitch Advertising: Reaching Gamers and Young Audiences
Twitch is a video streaming platform owned by Amazon. It has become very popular, with over 130 million people using…
Affiliate Marketing for SaaS Products
For SaaS companies, the challenge of standing out is real. With new competitors emerging all the time, finding a strategy…
Podcast Advertising: Tapping into the Audio Revolution
If you love listening to podcasts, you’ve probably heard ads for brands you didn’t know before but now recognize. Companies…
Reddit Advertising: Tapping into Niche Communities for Targeted Traffic
Reddit ads are a good way to reach a lot of people and share your brand or product. In this…
Snapchat for Affiliate Marketers: Engaging Gen Z and Millennials
Snapchat is a platform often overlooked for affiliate marketing. And that’s exactly why you should explore affiliate marketing on Snapchat in…
E-commerce Analytics: Leveraging Data for Increased Conversions and Revenue
We’ve all shopped online. But have you ever caught yourself thinking how this online store seems to know exactly what…