Last click hands the credit to the closer
The cheapest closer wins every time.
Brand search and retargeting take credit for demand something else created.
The sequence is invisible.
You can see that a channel converts. You cannot see what had to happen first.
So you cut the wrong thing.
The channel with no last-click conversions gets paused, and two weeks later the ones that did convert get worse.
The full sequence, per order
Every touchpoint is kept.
RedTrack displays clicks and events across channels and campaigns, in the order they happened. Up to ad level.
Paths are grouped so you can read them.
The common routes to purchase show up as patterns, not as a wall of individual journeys.
You can change the end point.
Set the conversion event to purchase, or to add to cart, and see the traffic flow that leads to it.
What the reports show
Full touchpoint sequence per conversion
Paths grouped by frequency and by revenue
Cross-channel and cross-campaign, not one platform at a time
Conversion event of your choice, changeable on the fly
First touch, assisting touches and closing touch identified
Filter by channel, campaign, store and date
Same underlying data as your ROAS reporting
Works with the attribution model you selected
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
What is a conversion path report?
It shows every touchpoint an order passed through before the purchase, in the order they happened, rather than crediting one click.
How is it different from a customer journey report?
The path view shows the route to a single conversion. The journey view shows how a customer interacted with the brand over time. Both read from the same data.
Can I use add to cart as the conversion event instead of purchase?
Yes, and you can switch back without rebuilding anything.
Does this need a separate tool?
No, it is part of the Brand plan and uses the same tracking you already installed and runs on the same data.
How can RedTrack help me?
Server-side tracking & first-party customer data
Conversion API to Meta, Google, TikTok & Snapchat
Store integrations beyond Shopify
Ad-level ad spend sync
Customer segments, cohorts & LTV
Attribution models & conversion paths
Product-level profit by channel
AI dashboards & AI Copilot