Black Friday affiliate marketing: Consumers attitudes analysis
Black Friday has become an unparalleled opportunity for both retailers and affiliate marketers. In recent years, the shopping phenomenon has…
How to Use Server-Side Tracking to Bypass Ad Blockers
As digital advertising evolves, advertisers face a growing challenge: ad blockers. These tools are designed to block intrusive ads and…
What is online behavioral advertising (OBA) and how to use it?
Online behavioral advertising has become a cornerstone of modern digital marketing, offering personalized ads based on users’ online activity. It…
How to use tracking insights for better cross-channel marketing
The foundation of solid marketing is understanding what makes your audience tick. But if you’re not tracking your efforts, you’re…
Can ad tracking tools really boost your ROI?
In modern marketing, advertisers constantly seek ways to maximize their ROI. However, measuring and optimizing ad performance remains a challenge…
Why browser fingerprinting could be messing with your data
As a marketer, understanding user behavior across multiple devices is crucial for effective marketing. As privacy regulations tighten and cookies…
How to build privacy-first ad tracking that meets GDPR and CCPA standards
In today’s business world, online privacy is subtly under attack—and businesses are feeling the heat too. A survey reveals that…
How machine learning is changing the way we track ads
Every dollar spent on advertising should bring a return. But with so many marketing channels and touchpoints, figuring out which…
The Best Ecommerce Integrations: Toolkit for your e-store
Running an e-commerce business is trendy today. But is it easy? Well, despite what every online guru might tell you,…
How to identify successful CPA Offers
You don’t need luck to find a great offer. Instead, a level-headed approach helps you sift through enticing high payouts…