Cookieless and server-side tracking for online stores

Orders get recorded when the 3rd party cookies and pixels are blocked. First-party collection happens on your own domain, stored and processed server-side.

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Server-side and cookieless on every plan
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Diagram of a browser pixel, RedTrack server and Conversion API toggle connecting to Meta, Google, TikTok, Snapchat and ChatGPT Ads

Orders drop before they are counted

Safari and iOS cut the window short.

Tracking prevention shortens or removes the cookie the pixel relies on.

Consent banners block the pixel.

A visitor who declines still buys, but the purchase never reaches your reporting.

Ad blockers remove the script.

The order lands in your store and disappears everywhere else.

Collection that does not depend on the 3rd party cookies

First-party data, on your own domain.

Tracking runs on your domain, not a third-party one, so it survives tracking prevention.

Events are recorded server-side.

The purchase event is sent from Shopify, WooCom or other backend straight to your RedTrack account.

Then routed to your ad platforms.

Conversion API delivers the same conversion event to the ad platforms without going through the visitor's browser.

What this covers

  • First-party tracking on your own domain with SSL

  • Server-side order collection from your store

  • No dependence on third-party cookies

  • Survives ITP, ad blockers and consent-blocked pixels

  • Conversion API delivers to Meta, Google, TikTok, Snapchat, Pinterest, AppLovin and ChatGPT Ads

  • Event deduplication works by default

  • Included on every plan, not an upgrade

  • GDPR-ready, EU-based company

Frequently Asked Questions

Find answers to popular questions right here. Contact us if you have additional questions.

  • What is server-side tracking for an ecommerce store?

    The order event is recorded and sent from your server rather than from the shopper's browser, so it is not affected by ad blockers, consent settings or browser tracking prevention.

  • Is tracking based on 1st party data accurate?

    It is generally more complete than pixel-only tracking, because it captures orders the browser never reports.

  • Do I still need the pixel?

    You can keep it. Events are deduplicated so nothing is counted twice.

  • Does this help with GDPR?

    It gives you first-party control over your own data. Consent obligations still apply and are yours to manage.

See it on your own store data

Connect your store and your ad accounts, run a week of real orders through it, then check the numbers against your store admin before you decide. Your setup carries over when you upgrade.
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How can RedTrack help me?

  • Server-side tracking & first-party customer data

  • Conversion API to Meta, Google, TikTok & Snapchat

  • Store integrations beyond Shopify

  • Ad-level ad spend sync

  • Customer segments, cohorts & LTV

  • Attribution models & conversion paths

  • Product-level profit by channel

  • AI dashboards & AI Copilot

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  • LinkedIn