Automation & action integrations that turn decisions into controlled execution
RedTrack captures and structures your conversion data — then gives you execution rails to act on it. Apply changes through RedTrack's own Automation and Ads Manager, or route the same data into any third-party campaign management or optimization tool you already use. Your data, your execution path.
One data layer. Multiple execution paths
Data without action stays a report. RedTrack closes the loop — from conversion captured, to decision made, to change applied — without forcing you into a single execution model.
RedTrack structures your conversion data once at raw data level. From there, execution can happen through RedTrack's own tools or through any system you already rely on. The data stays consistent. The execution path is yours to choose.
What this means in practice:
RedTrack Automation (Rules Engine):
Set conditions — spend thresholds, ROAS floors, CPA ceilings — and RedTrack applies the corresponding change to your connected ad platforms automatically. Pause campaigns, shift budgets, rotate offers. No manual checking. No overnight losses.
Ads Manager:
Manage campaigns across ad platforms from a single interface, with the same conversion data powering every decision. Centralized control without rebuilding your tracking for each platform.
Conversion API as the execution foundation:
Before automation rules fire, ad platforms need clean, enriched signals to learn from. RedTrack delivers those signals back to Meta, Google, TikTok, and others via Conversion API — so the algorithm executes smarter, not just faster.
Third-party execution via API:
Route RedTrack data into campaign management platforms, bid optimization tools, creative rotation systems, or any automation layer you've already built or chosen to use. RedTrack does not require you to use its own execution tools.
Custom execution via open API:
For operators who want to build their own logic, RedTrack's API exposes the data and signals needed to construct bespoke workflows. You define what happens, when, and where.
What automation & action integrations mean for you
Acting on data looks different depending on how you operate. RedTrack makes consistent, structured execution available regardless of which tools sit on top of it.

Simple rules. Consistent execution. Less manual checking
Affiliates running traffic across multiple offers and sources can't manually watch every campaign. The gap between a paused loser and a burned budget is often hours — or a night's sleep.
RedTrack's Automation lets you define the conditions under which a campaign stops, scales, or rotates — based on cost, revenue, and attribution data RedTrack tracked independently, not what a network chose to report. EPC and ROI thresholds trigger real changes in your connected ad platforms, not just notifications you'll see later. For teams using separate traffic management tools, the same data routes outward via API — so your existing stack stays in control.

Systematic execution at scale. Without rebuilding your stack
Scaling paid spend without losing control means changes need to follow consistent logic, not daily gut checks. That's hard when your data is scattered and your execution tools don't share a source of truth.
RedTrack structures your conversion data — purchase revenue, attribution, LTV signals — and makes it available for execution wherever your team applies it. Use RedTrack's Automation to pause underperforming campaigns or shift budget toward what's working. Route the same data to the campaign management tools or optimization platforms your growth team already relies on. The logic stays consistent. The execution stays yours.

Standardized execution rules across every client. Driven by one data source
Agencies face a structural problem at execution time: every client has different platforms, different thresholds, and different tolerance for automated changes. Without a shared data source, applying consistent rules across accounts means rebuilding logic from scratch for each one.
RedTrack standardizes how conversion data is captured and structured across every account. Automation rules can be applied from the same data layer — so the logic your team uses for one client can be replicated across all of them. When clients use their own campaign management tools, RedTrack data routes to those systems via API. Execution becomes predictable by design, not by effort. And when a client questions a change that was made, you're pointing to the rule that triggered it — not reconstructing what happened from memory.
Apply changes back to the platforms where spend happens
Each ad platform integration does two things: it brings cost and performance data into RedTrack, and it gives RedTrack's Automation and Ads Manager a path to apply changes back. Here's what that looks like for the platforms your campaigns run on.
Meta
(Facebook & Instagram)
Cost sync + CAPI. Automation rules + Ads Manager.
Meta Business Partner.
TikTok
Cost sync + Events API. Automation rules + Ads Manager.
Snapchat
Cost sync + CAPI. Automation rules + Ads Manager.
Google Ads
Cost sync + server-side conversion import. Automation rules + Ads Manager.
Taboola
Cost sync + S2S postback. Automation rules.
Outbrain
Cost sync + S2S postback. Automation rules.
NewsBreak
Cost sync + S2S postback. Automation rules.
Ad platforms & networks
For platforms without CAPI support, RedTrack delivers data via S2S postbacks. Route data to third-party tools or build custom execution via open API.





