You cannot evaluate the ad platform performance when the signal is broken
The signal is already degraded.
Whatever you evaluate next inherits the same missing data.
Fixing it usually means buying something.
Server-side tracking and CAPI sit behind a paid tier on most tools.
So the decision gets postponed.
And the ad platforms keep optimising on partial data in the meantime.
Start with the signal, decide later
Relay is the conversion capture and routing layer, free.
Server-side conversion tracking and CAPI for Meta, Google, TikTok, Snapchat, Pinterest, AppLovin, Open AI Ads.
It takes one connection.
Install the store app, done.
Nothing to undo later.
If you move to Brand, the setup carries over and the reporting layer expands.
What Relay includes, and what it does not
Free forever, no credit card, no time limit
Server-side conversion tracking for 1 store
Conversion API to Meta, Google, TikTok, Snapchat, Pinterest, AppLovin, Open AI ads
Enriched, deduplicated order events
1 user
No advanced reporting like attribution modelling or cohort analytics
No API ad spend sync
No live chat support
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
Is Relay really free?
Yes. Free forever, no credit card, one store and one user.
Which platforms does Relay send to?
Meta, Google, TikTok and Snapchat, Pinterest, AppLovin, OpenAI ads.
What is the catch?
There is no advanced reporting layer. Relay does conversion tracking, attribution and CAPI. It does not give you advanced reports, ad spend sync or automation.
When should I move to Brand?
When you need to know which ad produced the order rather than just making sure the platform received it.
Does my setup carry over if I upgrade?
Yes. Nothing is rebuilt.
How can RedTrack help me?
Server-side tracking & first-party customer data
Conversion API to Meta, Google, TikTok & Snapchat
Store integrations beyond Shopify
Ad-level ad spend sync
Customer segments, cohorts & LTV
Attribution models & conversion paths
Product-level profit by channel
AI dashboards & AI Copilot