Relay: free conversion tracking and CAPI for your store

Get server-side tracking and Conversion API for Meta, Google, TikTok, Snapchat. AppLovin, Pinterest before you decide on anything else. Free, no card, no time limit.

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Free forever
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1 store, 1 user
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Official Meta Business Partner
Diagram of a store checkout flowing into conversion data enrichment and CAPI, then out to Meta, TikTok and Snapchat dashboards

You cannot evaluate the ad platform performance when the signal is broken

The signal is already degraded.

Whatever you evaluate next inherits the same missing data.

Fixing it usually means buying something.

Server-side tracking and CAPI sit behind a paid tier on most tools.

So the decision gets postponed.

And the ad platforms keep optimising on partial data in the meantime.

Start with the signal, decide later

Relay is the conversion capture and routing layer, free.

Server-side conversion tracking and CAPI for Meta, Google, TikTok, Snapchat, Pinterest, AppLovin, Open AI Ads.

It takes one connection.

Install the store app, done.

Nothing to undo later.

If you move to Brand, the setup carries over and the reporting layer expands.

What Relay includes, and what it does not

  • Free forever, no credit card, no time limit

  • Server-side conversion tracking for 1 store

  • Conversion API to Meta, Google, TikTok, Snapchat, Pinterest, AppLovin, Open AI ads

  • Enriched, deduplicated order events

  • 1 user

  • No advanced reporting like attribution modelling or cohort analytics

  • No API ad spend sync

  • No live chat support

Frequently Asked Questions

Find answers to popular questions right here. Contact us if you have additional questions.

  • Is Relay really free?

    Yes. Free forever, no credit card, one store and one user.

  • Which platforms does Relay send to?

    Meta, Google, TikTok and Snapchat, Pinterest, AppLovin, OpenAI ads.

  • What is the catch?

    There is no advanced reporting layer. Relay does conversion tracking, attribution and CAPI. It does not give you advanced reports, ad spend sync or automation.

  • When should I move to Brand?

    When you need to know which ad produced the order rather than just making sure the platform received it.

  • Does my setup carry over if I upgrade?

    Yes. Nothing is rebuilt.

See it on your own store data

Connect your store and your ad accounts, run a week of real orders through it, then check the numbers against your store admin before you decide. Your setup carries over when you upgrade.
14 days free
No credit card required

How can RedTrack help me?

  • Server-side tracking & first-party customer data

  • Conversion API to Meta, Google, TikTok & Snapchat

  • Store integrations beyond Shopify

  • Ad-level ad spend sync

  • Customer segments, cohorts & LTV

  • Attribution models & conversion paths

  • Product-level profit by channel

  • AI dashboards & AI Copilot

  • WhatsApp
  • Telegram
  • LinkedIn