Three numbers, one budget decision
Nothing agrees.
Ads Manager reports one revenue figure. Your store reports another. Blended MER gives you a third. All three are on screen at the same time.
The gap is not rounding.
It is often large enough to change which campaign you kill and which one you scale.
So you pick a number.
Usually the one that matches what you already believed that morning. That is not a decision. That is a coin flip.
Orders matched to spend, at ad level
Revenue comes from your store.
Orders sync in real time with value, currency and product, from Shopify, WooCommerce, BigCommerce, Adobe Commerce or a custom setup.
Spend comes from the ad platforms.
Ad-level ad spend pulls from Meta, Google, TikTok, Snapchat and native, on an hourly refresh.
RedTrack as single source of truth.
Order to ad, on the attribution model and window you choose, not the one each platform decides.
What you get on the Brand plan
Ad-level revenue and ROAS across every connected channel
Real-time order sync from your store, with product and currency
Ad-level spend sync, refreshed hourly
Server-side conversion tracking, based on 1st party data, no 3rd party cookies
Conversion API to Meta, Google, TikTok, Snapchat, Pinterest, AppLovin and ChatGPT Ads
Attribution model and window you set yourself
Conversion path, customer journey and product reports
Customer segments, cohorts and LTV analytics
3 stores included, unlimited users
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
What is true ROAS for an ecommerce brand?
It is return on ad spend calculated from the orders recorded in your store, matched to the ad spend that produced them. Platform-reported ROAS uses only the conversions that platform can see and claim.
Why does Ads Manager show more revenue than my store?
Each platform counts a conversion if it can attribute to itself, so the same order gets claimed more than once across Meta, Google and TikTok. Adding platform numbers together always overstates total revenue.
Does RedTrack work with stores that are not on Shopify?
Yes. Shopify, WooCommerce, BigCommerce, Adobe Commerce, PrestaShop and custom stores through API and server-to-server.
How long does setup take?
With Shopify Public App or WooCom plugin setup takes minutes to get orders in. Then you need to add tracking to ads. Most brands see first orders attributed to paid ads the same day.
What does it cost?
Brand starts at $99/mo with 3 stores included. Pricing tiers by annual tracked revenue.
How can RedTrack help me?
Server-side tracking & first-party customer data
Conversion API to Meta, Google, TikTok & Snapchat
Store integrations beyond Shopify
Ad-level ad spend sync
Customer segments, cohorts & LTV
Attribution models & conversion paths
Product-level profit by channel
AI dashboards & AI Copilot