How RedTrack Helps Loot Audio Control Ad Campaigns
Loot Audio is an online store for downloadable virtual instruments, plugins, and sounds designed for musicians, producers, and composers. The platform…
How to Send Better Conversion Data to Facebook & TikTok
Your ad platform reports say your ads are doing a stellar job, but when you try to connect them with…
How Do You Know What’s Actually Working Across Google Ads, Meta Ads, and SEO?
If you’re working off data insights that you manually collect and combine from across all these platforms, you might think…
Why Would I Need a Third-Party App for Tracking Ad Performance If Meta and Shopify Already Have the Data?
Meta, Shopify, and all your other traffic channels may have reporting data, but that doesn’t mean it’s data you can…
How Do I Know Which Ads Are Actually Making Me Money?
As a performance marketer or media buyer you’re likely running dozens of ads across multiple campaigns and platforms. And as…
How Do I Measure Assisted Conversions Across Campaigns
Your ad platforms will give you all the conversions they believe should be credited to their platform (based on their…
Incrementality vs Attribution: Differences in Media Buying Analysis
Incrementality and attribution are vital for media buying. Teams that are serious about delivering impactful results in the short and…
How to Analyze LTV by Channel and Campaign
Optimizing for conversions – that’s pretty much what you’re doing if you’re running paid campaigns for an e-commerce. You report…
5 Reasons Why Your Ad Tracker Needs a Custom Domain and an SSL Certificate
Is having the best ad tracking software on the market without custom domain and SSL certificate good enough to get…
Use Case: Conversion API Integration
No matter which ad platform you’re using, if you’re depending on traditional browser pixels for tracking, you are dealing with…