The platforms are learning from partial data
Orders go missing before they are counted.
Ad blockers, iOS settings and consent banners drop a share of every day's purchases.
Partial signal makes the bidding worse.
The algorithm optimises toward the buyers it can still see, which are rarely your best ones.
Then costs drift up.
You pay more for weaker traffic and there is nothing in the ad account that explains why.
Conversion API, built together with ad platforms
The order fires from the server.
When the purchase is recorded in your store, the event is sent directly to RedTrack server to server, not through the visitor's browser. RedTrack captures the data, normalises and routes to ad platforms
Every major platform is covered.
Meta, Google, TikTok, Snapchat, Pinterest, AppLovin and ChatGPT Ads, each built to that platform's own specification.
Events arrive enriched and deduplicated.
Order value, currency and customer parameters go with the event, so match quality is high and deduplication happens behind the scenes.
Included, gated or absent
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
What is a Conversion API and why does an online store need one?
It sends purchase events to the ad platform, so orders still get reported when the browser pixel is blocked. Without it, a share of your sales never reaches the algorithm.
Is CAPI included in the price?
Yes, on every plan, including the free Relay tier. It is not an upgrade.
Which platforms does RedTrack send to?
Meta, Google, TikTok, Snapchat, Pinterest, AppLovin and ChatGPT Ads.
Do I need a developer to set it up?
No. The store app and the ad account connection handle it. Custom stacks can use the API or server-to-server.
Will this create duplicate conversions?
No. Events are deduplicated against the pixel using event IDs, which is how the platforms expect it to work.
How can RedTrack help me?
Server-side tracking & first-party customer data
Conversion API to Meta, Google, TikTok & Snapchat
Store integrations beyond Shopify
Ad-level ad spend sync
Customer segments, cohorts & LTV
Attribution models & conversion paths
Product-level profit by channel
AI dashboards & AI Copilot