If you are in charge of running ad campaigns and making the most of the marketing dollars at your company, you have your work cut out for you now more than ever before.
Not only are you faced with the ever-evolving complexity of attribution models, but also the threat of click fraud and the challenges of tracking across devices.
Yet, you still have to run ads, because each of your competitors is doing it. According to research, businesses have spent more than $601 billion on ads in 2023, and that number is set to surpass $870.9 billion in 2027.
The old adage of “having the right tools for the job” is proving to be true once again, which is why we are looking at the best ad tracking software and tools, with the goal of helping you choose the best one for your needs.
Keep on reading for more info.
1. RedTrack
We know, we know, a bit cheesy to put ourselves on #1 place but it’s for a reason, hear us out!
If you are looking for an all-in-one solution for your ad tracking, RedTrack ticks all the right boxes. What sets it apart is that it’s built around server-to-server technology, which trumps the less reliable pixel tracking.
In other words, you get the most accurate data, even with iOS restrictions and ad blockers. We don’t rely on cookies either, which can only boost your privacy compliance.
With RedTrack ad tracking software, you can easily go through attribution in order to identify where you get most of your sales and ROI from.
In addition to providing a centralized view of all your ad campaign data, RedTrack is also capable of automating some of the processes, which saves you time.
RedTrack’s key features
- Server-to-server tracking
- 200+ integration with ad and affiliate networks, eCommerce platforms, CRMs, as well as Google, Meta, Bing, and TikTok ads.
- Fraud detection and bot filtering
- Reach out to media buyers through ads
- Centralized real-time dashboard with accurate data
- Custom templates and conversation tracking
RedTrack is the perfect choice for post-iOS 14 ad environments. Additionally, it can automatically optimize budget and traffic (as well as different traffic types) based on performance.
If you are looking to scale your affiliate marketing, eCommerce, or agency campaign, RedTrack is the essential tool that belongs in your ad tracking toolbox.
Who is RedTrack best for?
Redtrack is best for agencies, affiliate marketers, and eCommerce retail brands that are looking to have all of their ad tracking under one umbrella, all the while avoiding third-party cookies.
In terms of size, it can work for solopreneurs or small businesses, but provides the biggest value when used by larger businesses and enterprises.
Ratings
With a perfect 5.0 score on Capterra and 4.1 on G2, RedTrack is widely praised for its accuracy, effectiveness, and the number of integrations it supports.
Pricing
Check out our pricing page to learn more features we got ready for you!
2. Voluum
Voluum is one of the better choices for marketers who want an advanced level of control and overview of their campaigns and data.
Voluum comes equipped with robust features for A/B testing, fraud detection, and reporting. And it all comes packaged in an intuitive interface.
It packs a punch when it comes to analytics and also provides marketers with a tool to optimize their tracking and make the most of their campaigns.
Voluum’s key features
- Lead generation program for boosting sales
- AI traffic management and automation features
- Real-time analytics for performance marketing
- Anti-fraud functionalities
- Running ad campaigns through Voluum in order to help with brand awareness
Pros
Voluum is fully GDPR compliant. It is also able to track third-party offers and postbacks. You can also receive compensation through the platform thanks to its referral program.
Another useful aspect are the pre-made messages you can use to help you create emails and social media posts for sharing.
Cons
One of the drawbacks of Voluum is that it’s not really beginner-friendly, plus you may not need all of its features and functionalities if your business is in need of basic ad tracking needs.
Additionally, Voluum is aimed mostly at affiliates, which can limit its appeal to other types of marketing professionals.
Who is Voluum best for?
Simply put, Voluum is ideal for affiliate and performance marketers who are dealing with multiple traffic sources.
Ratings
Voluum is rated 4.5 on Capterra and 4.6 on G2, with users praising the variety of its features, customer support, and meaningful automation.
Pricing
Voluum prices begin at $99/month (billed annually) for the Individual plans, whereas Business plans start at $389/month (also billed annually).
3. Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the mainstay when it comes to analytics, as well as ad-tracking tools. If your business is relying on Google’s ecosystem already, you are already familiar with its features and functionalities.
GA4 comes with detailed tracking and reporting, and is free, but can be a bit of a handful. It does raise some concerns, however, when it comes to GDPR compliance and privacy.
Google Analytics 4’s key features
- Integration with Google Ads and other Google services
- Data model that is built around events
- Predictive metrics and AI insights
- Tracking across devices and platforms
- Free to use
Pros
As pointed out, GA4 is free to use, and since it is a part of Google’s ecosystem, it’s tough to beat when it comes to global adoption. What’s also great about it is the unified tracking for web and mobile.
Cons
Google Analytics 4, while globally adopted, is still pretty complex to figure out and comes with a significant learning curve. Plus, it doesn’t have real-time attribution.
It also doesn’t support postbacks or third-party tracking. Finally, the already mentioned privacy concerns and limited GDPR compliance are ongoing concerns.
Who is Google Analytics 4 best for?
GA4 is tailor-made for businesses that need both detailed web and app analytics and compatibility with Google’s ecosystem.
Ratings
GA4 has a 4.5 rating on G2, with most users still considering it the gold standard when it comes to web analytics.
Pricing
GA4 is free to use.
4. Triple Whale
Triple Whale is an ad analytics platform made for eCommerce businesses that need to have all of their ad data in one location for reporting and profit tracking.
More specifically, it’s made for Shopify stores that want to rely on attribution, instead of having to guesstimate where most of their sales are coming from, whether it’s Facebook ads or emails.
Triple Whale’s key features
- Pixel and post-purchase attribution
- Real-time cohort analytics
- Integrates directly with Shopify
- AI predictive forecasting
- eCommerce metrics features
Pros
If your business needs first-party data, Triple Whale should be at the top of your list. On top of that, it comes with 7 attribution models and dashboards that can be easily customized.
With its combination of ad, revenue, and inventory metrics, it represents a comprehensive solution for DTC eCommerce businesses.
Cons
While Triple Whale is able to capture a wealth of data, it lacks the insights that would allow your business to make fast decisions. Also, it’s only effective for businesses that use Shopify.
Who is Triple Whale best for?
Triple Whale demonstrates its value for Shopify eCommerce store owners who are looking to scale with precise attribution.
Ratings
Triple Whale has a rating of 5.0 on Capterra and 4.6 on G2. Most users singled out its integration with Shopify, as well as its accurate attribution tracking.
Pricing
$0 for its Free plan, and $1490/year for the Starter plan, its cheapest premium option.
5. Hyros
Hyros’ biggest selling point is its impressive tracking precision. And it doesn’t just track your ads, but also your email open rates and booked calls, and all of that across all of your devices.
If your business is all about data-driven ad campaigns or you have complex customer journeys, you should definitely look into Hyros.
Hyros’ key features
- Insights into the long-term value of your ads across specific time periods
- Tracking of calls, emails, and funnel interactions
- Highly advanced and precise attribution
- Boost your ROI to make the most of your ad efforts
- Revenue tracking capabilities
Pros
With Hyros, you not only get extremely accurate tracking across devices, but also the ability to create custom attribution models.
It’s also able to track your ROI through longer sales cycles. CRM-friendly too.
Cons
One of the downsides of using Hyros is its high minimum ad spend. It’s also not very cheap to buy, and is not ideally suited for businesses with simple funnels.
Who is Hyros best for?
Businesses with longer sales cycles, such as high-ticket service providers, as well as agencies.
Ratings
There are no user reviews for Hyros on Capterra or G2.
Pricing
Hyros prices start at $230/month for the annual business plan (up to 20k in monthly revenue). Agency plans pricing is available only upon inquiry.
6. Bemob
If you are just entering the ad tracking waters for the first time, Bemob might just be your best bet. Why? Because it’s like it was made with beginners in mind, with its free plan and its basic, but easy-to-use tracking functionalities.
With Bemob, you can track clicks, conversations, impressions, traffic source, and audience metrics. Similar to RedTrack, it doesn’t use cookies, but relies on server-to-server tracking.
Bemob’s key features
- Real-time data and performance reports
- A/B testing
- Traffic health monitoring
- Traffic source templates
- Integration with ad and affiliate networks
Pros
The advantage that stands out the most when it comes to Bemob is its free tier, which enables you to gain access to nearly all of its features. The limits are applied to the number of active campaigns, offers, landing pages, and so on.
However, arguably the main pro of this platform is cookieless tracking.
Cons
The aforementioned limits for its free plan, as well as the lack of automation features, make scaling difficult.
Who is Bemob best for?
Bemob’s free plan and cookieless tracking make it a great fit for beginner affiliate marketers who don’t want to get bogged down in the technical side of things, as well as SMEs.
Ratings
Bemob has a 4.0 rating on Capterra and 5.0 on G2.
Pricing
In addition to the free, Bemob also has several premium plans you can choose from, starting at $49/month.
7. SegMetrics
If you are in the market for an ad tracking tool that can also keep an eye on your purchases and clicks, SegMetrics might just be right up your alley.
It also plays nicely with your CRM and email tool, enabling you to make a direct connection between your ad spending and your revenue. On top of that, SegMetrics provides accurate attribution, down to the exact sources and funnels.
SegMetrics’ key features
- Insights into the monthly/annual spending of your customers
- Track ad clicks and email interactions
- Attribution through CRM with email funnel support
- Customer journey mapping
- Insight into which parts of the funnel provide you with the most gains
Pros
SegMetrics is very easy to install and will connect with most major CRM options.
In addition to tracking every single dollar you spend on ads, you can also benefit from real-time reports and LTV tracking to calculate your ROAS.
Cons
SegMetrics is not the ideal tool if you are looking for a tracker that is optimized for real-time testing.
Also, because its interface is overly user-friendly, it takes some time to get the hang of it.
Who is SegMetrics best for?
Medium or large companies that are looking to optimize their marketing efforts.
Ratings
SegMetrics is rated 4.8 on Capterra and 4.4 on G2, with users praising it for its comprehensive attribution capabilities.
Pricing
The most affordable Launch plan costs $48/month (billed annually), provided that you have 10k active contacts or less.
8. ClickMagick
ClickMagick is a click-tracking tool that helps marketers optimize and scale their campaigns. Its particular focus is essential data, such as traffic distribution.
You can use ClickMagick with the majority of the most popular platforms, like YouTube, Google, Facebook, just to name a few.
ClickMagick’s key features
- Tracking across devices for accurate data
- Filters out bots, users that click too much, and the competition
- Affiliate programs with over 100 networks
- Multi-touch attribution models
- Fraud protection
Pros
As far as the pros go, ClickMagick is easy to set up, even if you haven’t used similar tools or platforms before.
It gathers first-party data and provides you with real-time reports, which can give you a huge edge over your competitors if used correctly.
Cons
Apart from the user interface, which could be a bit better, ClickMagick would also benefit from having a larger number of integrations, as well as automation features.
Who is ClickMagick best for?
If you are an affiliate marketer, ClickMagick might just be the perfect match. Entrepreneurs and eCommerce stores can also benefit from its functionalities.
Ratings
Capterra and G2 ratings for ClickMagick aren’t available.
Pricing
ClickMagick’s Starter plan costs $79/month.
9. Wetracked.io
Wetracked.io seems to be generating a bit of buzz this year, especially those users who are relying on Shopify.
With adblock-proof tracking, this platform can be a useful ally in generating more conversions for eCommerce businesses and help with the return on their ad spending.
Wetracked.io’s key features
- Tracking is adblock-proof and iOS-friendly
- No-code setup
- Ad managers receive real-time data
- Performance-based reporting
- Integrations with Meta, Google Ads, and TikTok
Pros
Wetracked.io is very user-friendly, but still pretty robust. Over 4,000 merchants are using it at the moment, so it’s definitely doing things right.
Cons
While Wetracked.io is great for eCommerce and Shopify users, its appeal to other use cases may be limited.
Who is Wetracked.io best for?
As mentioned previously, Wetracked.io is a great solution for eCommerce brands and businesses.
Ratings
Wetracked.io has a 5.0 rating on Capterra and 4.9 on G2, making it the highest-rated ad tracking software for eCommerce businesses.
Pricing
The cheapest pricing plan is $39.2/month, paid annually.
Final thoughts – Reap the benefits of server-to-server ad tracking with RedTrack
Whether you are looking to gain that competitive edge over your competitors, make the most of your ads, or simply see how and where the money you’ve spent is making a difference, you need better data.
And with RedTrack’s ad analytics capabilities, that is exactly what you get. Not only do you get to track every single click, conversion and purchase, but you are also able to do it through S2S tracking.
This enables you to eliminate cookies from the equation, which not only gives you more accurate data, but also keeps your business compliant when it comes to privacy concerns.
If your agency or eCommerce business needs smarter ad tracking, book a demo or sign up for a free trial of Redtrack, and leverage the power of data instead of guessing like everyone else.
