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Privacy restrictions and ad blockers broke the connection between your ads and your results. RedTrack restores that connection by using first-party data and server-side tracking.
Different teams depend on Conversion API in different ways. Here’s what complete, enriched signals enable for each.
Server-side tracking works where browser-based pixels fail. Your conversion data stays complete regardless of ad blockers, iOS privacy settings, or cookie deprecation.
Each conversion signal is enriched with first-party customer and transaction data, then normalized to match the specific API requirements of each ad platform. Enriched and properly formatted signals mean higher match quality and smarter optimization.
When platforms receive more complete, properly formatted signals, their optimization models operate with fewer blind spots. As a result, their algorithms learn faster and optimize better for your needs.
Privacy changes, ad blockers, and cookie deprecation prevent traditional pixels from sending conversion events back to your platforms. Each missing signal makes campaign optimization less effective and reduce your profit margins.
Privacy restrictions, iOS changes, and ad blockers prevent browser-based pixels from capturing conversion events. Platforms don’t see what actually happened.
When platforms receive partial data, their algorithms target less relevant audiences and allocate budget based on an incomplete picture of what’s working.
The more conversions go unreported, the wider the gap between platform-reported performance and reality. Scaling decisions become guesswork.
RedTrack maintains dedicated Conversion API integrations for each major ad platform. Each one is built to match that platform’s specific data format, field requirements, and event configuration.
Send enriched conversion events directly to Meta’s servers. RedTrack maps your purchase, lead, and custom events to Meta’s required parameters, maximizes Event Match Quality, and deduplicates with pixel events automatically.
Deliver server-side conversion data to TikTok in their required format. RedTrack normalizes your events to TikTok’s schema, supports multiple pixel IDs, and ensures conversion signals reach TikTok’s optimization engine reliably.
Connect your conversion data to Snapchat’s server-side API. RedTrack formats events to Snapchat’s specifications, passes enriched customer parameters, and keeps signal delivery consistent alongside your other platform integrations.
Send your conversion events directly to OpenAI's server-side API. RedTrack formats purchase, lead, and custom events to OpenAI's specifications, passes enriched customer parameters, and keeps signal delivery consistent alongside your other platform integrations.
