The browser stopped being reliable
Third-party cookies are gone or going.
Anything built on them loses conversions, and the loss is uneven across sources.
Ad blockers and privacy settings cut more.
A meaningful share of your traffic never fires a browser event at all.
Uneven loss ruins comparison.
One source loses 5%, another loses 30%. You cannot rank them and you scale the wrong one.
Collect first-party data, match server-side
Your own domain, your own data.
Tracking runs through a custom domain with SSL, so events are first-party from the start.
Server-side matching.
Clicks and conversions are mapped based on the click ID rather than a cookie in the browser.
Signal goes back via CAPI.
The same events are sent to the ad platforms through CAPI, so ad platform performance improves too.
What holds it together
First-party custom domains with SSL, 5 to 100 by plan
Server-side click and conversion collection
Click ID matching, no third-party cookie needed
Postback support for offers you do not own
CAPI forwarding to Meta, Google, TikTok, Snapchat and more
Deduplication between pixel and server events
Bot and proxy filtering before the data hits your reports
Works the same across paid social, search and native
How the tracking is collected
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
Does cookieless mean less accurate?
No. Matching happens on the click ID server-side, which survives the things a cookie does not.
Do I need a custom domain?
Yes. Domains come with SSL, from 5 on Builder up to 100 on Enterprise. Your Cloudflare can always be in front.
Does this work with consent tools?
Yes. Server-side collection runs alongside your consent setup, and events you are not allowed to collect are not collected.
Will my conversion counts change after I switch?
Usually up, because events that were being lost are now captured. Expect the gap against platform-reported numbers to grow, or add Conversion API and narrow it.
How can RedTrack help me?
Server side tracking & first party data
Ad spend sync 30, 15, 5 minutes
Automated Rules & Auto-optimization
Team workspace with permission-based access
Granular reports and AI dashboards
Advanced integration with major ad networks
Ads Manager as part of UI
MCP and API access