The gap between seeing it and fixing it
Losers burn while you sleep.
By the time you open the dashboard, the damage is done and it was avoidable.
Winners cap out unnoticed.
The budget stays flat for the ad that was driving ROI.
Rules and data sit in separate tools.
Your tracker is the source of truth. A second product has the rules. They often are not synced and the sync is not fast enough.
Rules are set in RedTrack and run inside the ad platform
Data is fresh.
Rules act on ad-level cost synced up to every 5 minutes, depending on plan and add-ons. Do that in UI or MCP.
Stop ad waste.
If CPA goes above your number or ROAS drops below it, RedTrack pauses the ad in Meta, Google, TikTok or other connected traffic source.
Scale winners.
Scale rules lift the budget when the ad delivers the ROI, so you max the profit when the opportunity presents itself.
What the rules engine covers
Stop rules included on every plan, at any ad spend level
Scale rules for budget increases on winners
Conditions on CPA, ROAS, profit, spend, conversions and custom metrics
Actions fire inside Meta, Google, TikTok and other channels
Can run the rule and alert, or just alert
Smart Distribution for traffic routing, on all plans
Rules run on the same data your reports use
No separate optimiser subscription
Automation across the main trackers
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
Are stop rules really on the entry plan?
Yes, at no extra cost and with no ad spend ceiling.
What is the difference between stop rules and scale rules?
Stop rules protect ROI by pausing ad waste. Scale rules push the budget into winners. Stop rules are included everywhere. Scale rules are an add-on on lower plans and included on Enterprise.
How fast do rules react?
As fast as your cost updates. Ad-level sync can run every 5 minutes with the most popular add-on.
Can I test a rule before it goes live?
Yes. Set the rule to alert only, watch it for a few days, then switch it to act.
How can RedTrack help me?
Server side tracking & first party data
Ad spend sync 30, 15, 5 minutes
Automated Rules & Auto-optimization
Team workspace with permission-based access
Granular reports and AI dashboards
Advanced integration with major ad networks
Ads Manager as part of UI
MCP and API access