The call happens where your tracking stops
Revenue lands outside the tracker.
The call platform knows the payout. Your campaign report does not.
The paying ad looks dead.
No conversion recorded means the best ad set looks like your worst.
The platform optimises against you.
With no call events sent back, Meta and Google chase clicks instead of callers.
Call in, conversion out
Connect the call platform.
Ringba and Retreaver pass the call and its payout into RedTrack with the original click ID.
Count it like any conversion.
Calls appear in the same reports as leads and sale conversions, with cost attached.
Send it back via CAPI.
Call conversions go to the ad platform through CAPI, so the algorithm learns from relevant data.
Call platforms connected
Plus any platform that can fire a postback with the click ID
Where call revenue ends up
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
Which call platforms are supported?
Ringba and Retreaver are native. Anything that can send a postback with the click ID also works.
Do I see call payout in the campaign report?
Yes, next to spend, so profit per campaign includes call revenue.
Can calls be sent to Meta or Google as conversions?
Yes, server-side through CAPI, like any other conversion event.
Does this work for pay-per-call offers from a network?
Yes, as long as the network or call platform can pass the conversion with click ID back.
How can RedTrack help me?
Server side tracking & first party data
Ad spend sync 30, 15, 5 minutes
Automated Rules & Auto-optimization
Team workspace with permission-based access
Granular reports and AI dashboards
Advanced integration with major ad networks
Ads Manager as part of UI
MCP and API access