Meta's losing about 30% of your orders. Google is losing 50%
You have four different dashboards, four different answers, but none of them match your Shopify. So you learned to eyeball it. That seems to work fine, until you realize you have no idea which campaign is really working.
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1 Billion+
Conversions tracked with RedTrack in 2025
$621M+
Revenue value tracked with RedTrack in 2025
Working directly with the platforms you buy on
Bad ads are not what's costing you money. Bad numbers are
It always starts the same way: a campaign looks flat, so you pause it. Another looks like it is climbing, so you push budget into it. You are making the right decision with the information you have.
Except the month ends and the numbers look exactly like last month's. The same spend and the same sales. This is strange: you moved budget off a loser campaign onto a winner and things should have got better. But nothing got better.
Here's what really happened. The campaign you paused was selling well, Meta just wasn't showing you those sales. The campaign you gave more budget to was claiming sales you'd have made anyway. So you took money from the one that was actually working and you gave it to the one that wasn't.
Your decision was right for the information you had.
You were just missing a third of your orders.
Very few people can catch this, because nothing breaks. No error, no red banner, just a quiet gap between your store and what your ad accounts think they did.
Many stores also have the opposite problem: there's an old pixel in the theme, plus a newer feed underneath it, so they are counting the same order twice. When that happens, Meta reports more revenue than actual sales on Shopify (sometimes 30% more). You scale on it feeling wonderful, until someone puts the two reports side by side.
There's also a second gap: daily ROAS tells you today's conversions, but it doesn't tell you whether those buyers came back, what they're worth on six months, or which campaigns bring repeat customers instead of one-time discount shoppers. Optimize on those same-day numbers and you'll keep funding the cheapest customers you'll ever lose.
Around 50% of conversions were not being recorded in Google Ads Manager. And approximately 30% of conversions were not being attributed on Meta Ads.
Three reasons why people leave this alone, and why that's a mistake
We already pay for Triple Whale. What's another tool going to tell me?
A dashboard can only work with what reaches it
If Meta only told you about two thirds of your orders, a better-looking chart of two thirds is still two thirds. Nothing you buy at that end fixes what's happening at the other end.
RedTrack sits a step earlier. It watches the sale happen on your own store, then sends it to Meta, Google, TikTok, and Snapchat through native Conversion APIs, instead of leaving it to the customer's browser — which drops a big share of them and always will. Meta's own partner program recognizes RedTrack specifically for this. Triple Whale is Shopify-centric with about 50 integrations and a 15-minute refresh; RedTrack runs 200+ integrations across any funnel, with revenue syncing in real time. Plenty of brands run both, because better data makes the dashboard you already pay for worth more.
Setting it up will take a week and we'll break something in checkout.
One click from the Shopify app store, then about seven minutes
Nothing gets removed, and your existing pixel keeps running exactly as it is. RedTrack resolves the double-counting so you don't end up with the same problem in reverse. Shopify, WooCommerce, BigCommerce, and Adobe Commerce connect natively, and there are 200+ ready-made integrations behind them. If you're headless, running subscriptions, running VSLs, or selling on Amazon too, someone on our team connects it during your trial and doesn't charge you for it.
Whatever we sign up for will cost more every time we have a good quarter.
Your tier follows tracked revenue, not every order
Most tools in this category bill on orders, revenue, or traffic. So a strong month arrives with a large invoice attached. RedTrack works in published revenue tiers, calculated on a six-month rolling average, so one spike month can't reprice you permanently and upgrades are prorated. Unlimited users on every plan, no per-seat fee, no cap on campaigns, landing pages, or ad accounts. Three stores and websites are included, and extra ones are $29 a month each.
Put your numbers in
Three numbers you already know. The calculator tells you how many conversions are likely missing from your dashboard and what they are worth over a year.
ROAS ignores what the product cost you, what the shipping cost you and what came back. Margin doesn't. Shows the orders Meta missed at the rate you picked. It isn't a forecast of extra sales.
See this on your real numbersThis is what your mornings look like once you have the right numbers
Profit by campaign, by channel, by SKU
Spend, orders, average order value, and revenue on one screen, checked against Shopify. Ad spend syncs hourly at ad level, and revenue syncs in real time. The numbers you look at over coffee are still the numbers at lunch and at dinner.
Kill losers and scale winners without rebuilding a spreadsheet
Set your profit rules once. Losing ads get paused within minutes of breaching your threshold, winners get scaled across Meta, Google, TikTok, and Snapchat from one screen, and budget shifts between ad sets on real net profit. Triple Whale's alerts tell you what's wrong and leave you to go fix it in each platform. Ads Manager and Scale Rules are unlocked free for the whole trial.
Amazon, TikTok Shop, and email in the same view as Meta
Klaviyo flows, marketplaces, and paid social all measured against one attribution baseline, instead of five reports that disagree with each other.
Which ads bring customers who come back
Cohort analysis, customer segmentation, and LTV reporting are all inside the same attribution framework, alongside customer journey, and conversion path reports, as well as multi-model attribution comparison. You can see how a different weighting assumption changes things before you commit budget to it.
We're getting 30% more attribution on purchases. More data across the whole ecosystem — especially for Meta. That's what makes RedTrack different.
Three steps. About seven minutes. Real numbers in the same session
- 1
Create your account
Enter your Email and password, or sign in with Google. It takes around 60 seconds. No credit card needed at any point in the trial.
- 2
Connect Shopify and your ad accounts
One click for Shopify, then pick from 200+ ready-made connections across Meta, Google, TikTok, Klaviyo and Amazon. Not listed? Someone builds it during your trial.
- 3
Look at your real numbers
Spend, orders, average order value and revenue on one screen, checked against Shopify, before the session's over.
How RedTrack compares
If what you want is the best dashboard in ecommerce, buy theirs.
We'd rather tell you than pretend something we're not.
The easiest way to find out which side you prefer is this:
connect one channel and look at a week of your own orders.
1,100+ teams scale their media buying on RedTrack
Everything you get before you pay
Brand tier access, the migration handled for you, and the integration work done by our team. Priced out line by line so you can see what it's actually worth.
Start today for $0
No card. Plans start at $199 a month, and only if you decide to carry on after day fourteen.
Run it on one real traffic source. If nothing is missing, we will say so
Connect a single source and put live conversions through it. If your reconciled numbers come back identical to what your ad platform already reports, there is nothing here for you and we will tell you that directly rather than sell you a plan. You will have spent seven minutes and no money finding out.
Not ready for a full setup?
Relay is free forever
Unlimited server-side Conversion API for Meta, TikTok, and Snapchat, one store, one user, no credit card, no time limit. No dashboard, no attribution, no ad spend sync — but your algorithms start learning from real purchases today, and the foundation is in place when you want the rest.
Create free Relay accountFrequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
Is a credit card required to start?
No. The 14-day trial needs no card, and nothing is charged unless you choose a plan at the end of it.
How long does setup actually take?
About seven minutes. One click installs it on your store, you pick your ad accounts, and most stores see real campaign data in the same session. If your stack is unusual, our team connects it during the trial at no cost.
Do I have to be on Shopify?
No. RedTrack works natively with Shopify, WooCommerce, BigCommerce, and Adobe Commerce, plus custom and headless checkouts. That's the main structural difference from Shopify-only tools.
What does it integrate with?
200+ ready-made integrations. Shopify, WooCommerce, BigCommerce, and Adobe Commerce connect natively, plus the major ad platforms, native networks like Taboola and Outbrain, CRMs, email tools like Klaviyo, and affiliate networks. If yours isn't on the list, someone on our team builds it during your trial.
Do you support server-side conversion tracking to Meta, Google, and TikTok?
Yes, and to Snapchat as well. Server-side Conversion API is included on every plan rather than paywalled behind a higher tier, following each platform's own standards. RedTrack is an official Meta Signals Business Partner. Triple Whale doesn't offer server-side CAPI on any plan.
How fresh is the data?
Revenue syncs in real time through the API, and ad spend syncs hourly at ad level on Brand. Faster sync — 30, 15, or 5 minutes — is an add-on if your spend justifies it, and it's free during the trial. Triple Whale refreshes on a 15-minute cycle with no ad-level spend sync at all; neither does Hyros.
How is this different from a dashboard like Triple Whale?
A dashboard shows you the data that reaches it. RedTrack sits a step earlier: it records the sale on your own store and sends it back to Meta, Google, and TikTok directly, so the platforms buy on real outcomes. Plenty of brands run both, because better data makes the dashboard they already pay for worth more.
Can RedTrack pause campaigns or change budgets for me?
Yes. The Rules Engine and unified Ads Manager pause losing ads within minutes of breaching your profit thresholds, scale winners across Meta, Google, TikTok, and Snapchat from one screen, and shift budgets between ad sets on real net profit. Brand includes Ads Manager read-only as standard; the execution layer is an add-on, unlocked free for the full trial so you can see whether you'd use it.
What reporting do I get?
Customer journey, conversion path, product-level, and multi-model attribution reports, plus cohort analysis, customer segmentation, and LTV, and two AI dashboards. Multi-currency is supported, so multi-market stores aren't reconciling by hand.
How many stores and users are included?
Three stores and websites, with unlimited users on every plan. Extra stores are $29 a month each, and there's no per-seat fee, so your whole team and your agency can sit in the same numbers.
Can I track affiliate and D2C performance together?
Yes, in one dashboard, with no second tool. That’s unusual, most brands end up running an ecommerce dashboard and a separate affiliate tracker that disagree with each other.
Can I migrate from another tracker?
Yes. If you have prepaid time left with Triple Whale, Northbeam, Polar, Hyros, Voluum, ClickFlare, or AnyTrack, the Migration Credit covers up to four months on an annual plan, and our team runs the move so you're never paying two companies for the same job.
Is my conversion data shared, sold, or used to train AI models?
No. Your data is yours. RedTrack doesn't sell or share conversion data with third parties, and it isn't used to train AI models — including our own.
What support do I get?
Live chat support on every plan, hands-on setup assistance during your trial, and an MCP connection if you want to query your data from your own AI tools.
What happens after the 14 days?
You pick a plan and carry on from $99/mo on the Brand tier, or the account pauses. Nothing is charged unless you actively choose to continue.
Can I cancel anytime?
Yes. Monthly plans cancel from your account settings. Annual plans include the Migration Credit and standard commercial terms.
Is there a free plan?
Yes. Relay is free forever: unlimited server-side CAPI for Meta, TikTok, and Snapchat, one store, one user, no card. It doesn't include the dashboard, attribution, ad spend sync, or Google CAPI. For those, use the 14-day Brand trial, which unlocks every add-on too. Plans start at $99/mo after that.
Does my price change as we grow?
Your tier follows your tracked revenue, on a six-month rolling average, so a seasonal spike won't move you up permanently. Upgrades are prorated and you stay on Brand, only the bracket moves. No plan migration, no feature disruption.
Do I lose my setup when the trial ends?
No. Every campaign, domain, and configuration from your trial carries over to your paid plan, and anything that needs an add-on is labelled so you know exactly what you're activating.