Each stage as a conversion
- Lead, qualified, sold, tracked separately.
For lead gen media buyers
Pay for leads that turn into revenue
A form fill isn't a sale. RedTrack tracks each lead from the click to the CRM status — qualified, sold — sends those stages to ad platforms, and shows ROI on leads that actually paid.
Why RedTrack
CRM comes up in almost half of our lead gen conversations, and call tracking in the other half, because that's where the lead's real value is decided. If only top-line conversions reach your tracker and the ad platform, you optimize for leads your buyer rejects. RedTrack records each CRM stage as its own conversion on the same click, so you see cost per qualified lead and cost per sale by source, and the ad platform learns from the same.
For lead gen
Lead quality, passed back
Receive status updates from your CRM or lead buyer by postback or integration, attach them to the original click, show them in ROI, and send the stages you care about to ad platforms through Conversion API.
Works with your stack
- Receive lead status from your forms, CRM, call tracking tool, or lead buyer by postback or integration.
Qualified leads to ad platforms
- Optimize on qualified or closed.
ROI on accepted leads
- Profit on what the buyer paid for.
Quality by placement
- See which sub-IDs send rejected leads.
Publisher Panel for lead suppliers
- Lead suppliers see their own leads, acceptance rates, and earnings.
How lead quality flows back
From form fill to ad platform, in four steps
- 1
Click tracked with click ID
Example: click ID rt_8f3a… from Source 1
- 2
Lead recorded on form submit
Example: Lead · Campaign A
- 3
CRM sends status (qualified / sold) by postback
Example: status=qualified
- 4
RedTrack updates ROI and sends the stage to Meta / Google / TikTok
Example: Qualified lead → Meta Conversion API
Trusted by 5,000+
media buyers
Trusted by
the ad platforms
you work with
See how we work with ad platforms
Fewer junk leads, better margins
Lead gen teams optimizing on lead quality.
Optimize for leads that pay
Connect your CRM's postback in the trial and see quality by source.
Questions from lead gen media buyers
Can't find your answer? Ask in our Telegram group or the Help center.
Can RedTrack send CRM lead status to Meta and Google?
Yes. RedTrack receives CRM statuses such as qualified or sold, attaches them to the original click, and sends the stages you choose to Meta, Google, and TikTok through Conversion API. RedTrack also supports Meta value optimization and profit margin optimization for leads.
Which CRMs integrate with RedTrack?
Any CRM or lead buyer that can send a postback or webhook can report lead status to RedTrack.
Does RedTrack show ROI on qualified leads, not just form fills?
Yes. Each stage is a separate conversion type, so RedTrack reports cost per lead, cost per qualified lead, and ROI on sold leads by source, campaign, and sub-ID.