Improved performance
- Merging several data sources gives Google's AI a complete view to optimize bids.
- 13% median increase in attributed conversions with multi-source conversions.
Google Data Manager API
Give Google AI the full picture of your conversions
RedTrack sends your website, CRM, and offline conversions to Google through the Data Manager API, so Google's AI bids on more of your real results. Advertisers who connect multi-source conversions see a 13% median increase in attributed conversions.
Why RedTrack
Google's bidding is only as good as the conversions it receives. Browser restrictions, cookie loss, and consent choices leave gaps, and the Google tag alone doesn't close them. The Data Manager API is Google's single way to send additional data sources, and RedTrack is a Google Data API Partner. We merge the conversions you already track in RedTrack — web, CRM, offline — and send them to Google in one connection, so its AI optimizes on a fuller view of what drives revenue.
New
More signals in, better bidding out
Connect Google Ads once. RedTrack combines conversions from your site, CRM, and backend and sends them through the Data Manager API with the signals Google uses to match them. Google sees more of your conversions and bids on a more complete data set.
Offline and CRM data
- Send qualified leads, closed deals, and backend orders, not only web events.
- 26% average increase in incremental ROAS when offline data is connected.
Simplified setup
- One data ingestion connection for all of Google's use cases and platforms.
- No separate uploads per source.
Privacy by design
- Google processes data with confidential computing and trusted execution environments.
Signal restoration
- Recover conversions lost to browser restrictions, cookie loss, and ad blockers.
Official Google Data API Partner
- RedTrack is listed as a Google Data API Partner.
Part of Conversion API
- Runs alongside Conversion API for Meta, TikTok, and other ad platforms.
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Let Google bid on all of your conversions
Connect Google Ads in the trial and send your conversions through Data Manager API.
Questions about Google Data Manager API
Can't find your answer? Ask in our Telegram group or the Help center.
What does RedTrack's Google Data Manager API integration do?
It sends your conversions from multiple sources — website, CRM, and offline — to Google through the Data Manager API, so Google's AI optimizes bids on a more complete view of your results.
What results can I expect from Google Data Manager API?
Google reports a 13% median increase in attributed conversions for advertisers who set up multi-source conversions with Data Manager, and a 26% average increase in incremental ROAS for those who connect offline and app data.
Is RedTrack an official Google Data API Partner?
Yes. RedTrack is a Google Data API Partner, as well as a Meta Signals Business Partner and a Snapchat and TikTok Data API Partner.
Which RedTrack plans include Google Data Manager API?
All RedTrack plans include Google Data Manager API, as do all other Conversion API integrations.