Registration and FTD postbacks
- Both events on one click ID.
For iGaming affiliates and media buyers
Track registrations and FTDs back to the ad that drove them
RedTrack receives registration and first-deposit postbacks from operators, ties them to the original click, shows ROI per source, and sends FTDs to ad platforms so they optimize on depositors, not sign-ups.
Why RedTrack
Most iGaming conversations with us are about one thing: getting registration and FTD postbacks from operators into the tracker correctly. A registration is cheap; a depositor is the business. If the FTD never reaches your tracker or the ad platform, you scale the source that sends sign-ups and starve the one that sends players. RedTrack records both events on the same click and keeps your setup compliant.
For iGaming
Optimize on depositors, not sign-ups
Connect each operator or affiliate program by postback, record registration and FTD as separate conversions, and send FTD to Meta, Google, or TikTok through Conversion API.
Cost per FTD by source
- ROI on depositors, down to the sub-ID.
FTD to ad platforms
- Send first deposits to Meta, Google, and TikTok so they optimize on depositors.
Several operators, one report
- Compare programs side by side.
Compliance
Stop-loss on cost per FTD
- Pause a source automatically when cost per FTD passes your limit.
Operator postbacks
Registration and FTD, set up once per operator
- 1
Add the operator / program in RedTrack
- 2
Copy the postback URL with click ID and event type
- 3
Map events: registration, FTD
- 4
Test with one registration
- 5
Choose which event goes to the ad platform
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Scale the sources that send FTDs
Connect your first operator postback in the trial.
Questions from iGaming media buyers
Can't find your answer? Ask in our Telegram group or the Help center.
Can RedTrack track registration and FTD postbacks from operators?
Yes. RedTrack receives registration and first-deposit postbacks from operators and affiliate programs and records them as separate conversions on the same click ID.
Can I send FTD events via Conversion API?
Yes. RedTrack can send FTDs, not just registrations, through Conversion API, so the ad platform optimizes on depositors.
Can I track several operators and affiliate programs in one RedTrack account?
Yes. You can connect multiple operators and affiliate programs by postback and compare registrations, FTDs, cost per FTD, and ROI for each one side by side in a single report.