Send missing conversions

Send ad platforms the conversions they can't see

Purchases on offer pages you don't own, FTDs from operators, leads qualified in your CRM: ad platforms miss them all. RedTrack records them server-side and sends complete, deduplicated conversions to Meta, Google, TikTok, Snapchat, and more.

Get started freeGet a demo

Why RedTrack

"Does it work with my platform and my event?" is the first question in almost every Conversion API conversation, and for good reason. An ad platform optimizes on what it receives. Send it page views and cheap leads, and it finds more of those. RedTrack captures the conversion where it happens — the network, the store, the operator, the CRM — matches it to the click, and sends it in the format each platform expects.

Conversion API

Complete deduplication. Conversion API on every plan.

RedTrack records conversions server-side and by postback, then passes them to each ad platform's Conversion API with the parameters it requires. Events already sent by the pixel are deduplicated, so the ad platform counts each conversion once.

Get started free

Included on every plan

  • Including the free plan. No add-on.

Backend events, not only web events

  • Purchase, lead, FTD, registration, CRM stage.

CRM stages as conversions

  • Send qualified or sold, not every form fill.
Learn more

Pixel deduplication

  • One conversion counted once, even when pixel and server both send it.

Offer pages you don't own

  • Network conversions sent by postback, then forwarded to the ad platform.

CAPI integrations

  • Meta, Google, Snapchat, TikTok, ChatGPT Ads, Pinterest, NewsBreak, and more Conversion API integrations.
Does it work with my platform?

Which ad platforms does RedTrack support?

Trusted by 5,000+
media buyers

4.5 on G2

$275M

Ad spend tracked per month on average in 2026

3B

Events tracked per month on average in 2026

99.9%

Uptime in 2026

Trusted by
the ad platforms
you work with

See how we work with ad platforms
Meta
Google Ads
TikTok
Snapchat
Taboola
NewsBreak
Revcontent

The conversions that were missing

What changed once the ad platform saw the full picture.

Case study

…we're still getting that 30% more attribution on purchases.

30%

more purchases attributed, with the data sent back to inform Meta

Adam Colbert · Partner · Create the Movement

Read story
5.0

Server-side tracking captures up to 40% more conversions than browser pixels, and feeding them back to ad platforms lowers CPA.

Up to 40%

more conversions captured than browser pixels

Verified G2 reviewer · Marketing & Advertising (Mar 2026)

Read on G2

Give the algorithm the conversions it's missing

Connect Conversion API in the trial. It's on every plan.

Get started freeGet a demo

Questions about Conversion API

Can't find your answer? Ask in our Telegram group or the Help center.

  • Is Conversion API included on every RedTrack plan?

    Yes. Conversion API for Meta, Google, TikTok, Snapchat, and other ad platforms is included on every RedTrack plan, including the free plan. There is no separate add-on fee.

  • Can RedTrack send backend events like FTD or CRM stages to Meta and Google?

    Yes. RedTrack can send backend events such as FTD, registration, and CRM stages like qualified or sold, not only website purchases and leads. You choose which event each ad platform receives.

  • Does RedTrack deduplicate Conversion API events against the pixel?

    Yes. When both the browser pixel and RedTrack send the same conversion, RedTrack's event is deduplicated so the ad platform counts it once.