Script tracking (direct)
- Script on your landing page; no redirect in the ad.
- Best for Meta and Google.
Tracking & attribution
Every click tracked, every conversion matched to the ad that drove it
RedTrack tracks clicks with a script on your page or a redirect link, assigns a click ID, and matches each conversion back to it — server-side, so browser restrictions don't decide what gets counted.
Why RedTrack
New users still get stuck on one question mid-setup: script or redirect? Pick the wrong one and you either lose clicks or break an ad platform's landing page rules. The method matters less than what happens after: one click ID carried from the ad to the conversion. RedTrack supports both methods, tells you which one fits your traffic, and matches conversions the same way either way.
The core
One click ID from the ad to the conversion
When a visitor clicks your ad, RedTrack records the click and assigns a click ID. The ID travels to the offer, store, or CRM, comes back with the conversion by postback or integration, and links revenue to the exact source, campaign, and ad.
Redirect tracking
- A tracking link that records the click and forwards the visitor.
- Common on native and push.
Server-side conversions
- Recorded by postback, not by the browser.
Cross-network deduplication
- One sale counted once.
Custom conversion types
- Lead, sale, upsell, FTD, CRM stage.
Conversions back to ad platforms
- Matched conversions sent to Meta, Google, and other ad platforms through Conversion API.
Script or redirect?
How the click ID works, and which method to use
- 1
Visitor clicks ad
- 2
RedTrack records the click and creates a click ID
- 3
The click ID is passed to the offer or store
- 4
The conversion returns with the click ID
- 5
RedTrack attributes revenue to the source, campaign, and ad
Script (direct)
Redirect
How the click is recorded
Script on your page
Tracking link
Ad's final URL
Your domain
Tracking domain
Works with Meta / Google landing page rules
Best for
Meta, Google, TikTok, own landers
Native, push, pop, offers without your own lander
Page speed impact
None
One extra hop
Setup
Paste script
Paste link
Trusted by 5,000+
media buyers
Trusted by
the ad platforms
you work with
See how we work with ad platforms
Clicks and conversions that finally match
Media buyers who fixed tracking at the source.
A script on the landing page reads the parameters directly, with no redirect, so pages load faster and Google Ads rejections stop.
No redirects
faster pages, fewer ad rejections on Google Ads
The Taboola integration tracks more than 90% of the information needed, so Taboola's algorithm is fed the data that matters.
> 90%
of Taboola data tracked
Track every click. Capture every conversion.
Set up script or redirect tracking in the trial. Pick the method that fits your tracking needs best.
Questions about ad tracking
Can't find your answer? Ask in our Telegram group or the Help center.
Should I use script or redirect tracking in RedTrack?
Use script (direct) tracking for Meta, Google, and other ad platforms where the ad must point to your own landing page. Use redirect tracking for native, push, and traffic where you send visitors through a tracking link. Both carry the same click ID and attribute conversions the same way.
How does the RedTrack click ID work?
RedTrack creates a unique click ID when a visitor clicks your ad, passes it to the offer, store, or CRM, and receives it back with the conversion. That match is what ties revenue to the exact source, campaign, and ad.
Does RedTrack tracking work without third-party cookies?
Yes. RedTrack records conversions server-side by postback and integration, so tracking doesn't depend on third-party cookies, browser restrictions, or ad blockers.