Get the conversion data
your ad platforms can't show you

RedTrack is an all-in-one performance marketing analytics platform that helps advertisers measure and manage campaigns across multiple channels. It provides accurate independent data for Meta (Meta), Google, TikTok, and other ad networks and Ecom platforms. RedTrack offers 100% conversion and revenue matching down to the ad or placement level, ensuring no missing data, pre-built conversion API integrations, and media buying automations toolkit.

Server-to-server tracking bypasses browser limitations and ad blockers by sending data directly from your server to tracking platforms. Unlike pixel tracking (cookie-based method), server-side tracking isn't affected by users deleting cookies or ad blockers, providing more accurate conversion data. It assigns unique IDs to web visitors that are stored on private servers, ensuring consistent tracking across multiple interactions and significantly improving data accuracy in today's cookieless environment.

RedTrack provides multiple tracking options including redirect tracking with links (for affiliate media buyers creating complex funnels), direct tracking without links (for advertisers using platforms like Google and Meta), server-side tracking with parallel tracking capabilities, and web property tracking. Our Universal Tracking Script collects first-party cookies that are compliant with GDPR and other data privacy regulations

RedTrack provides granular reporting with more than 20 tracking parameters (including custom) and over 30 calculated metrics. You can view grouped and nested reports (through 5 dimensions), add campaign notes for team collaboration, and generate multi-touch conversion funnels. Our customer journey reports offer detailed insights into how users interact with your brand across various clicks and conversion events.

RedTrack's conversion API (CAPI) integrations send rich conversion data directly back to advertising networks like Meta (Meta), Google Ads, TikTok, and others, allowing their AI to fine-tune your campaigns for better attribution. This improves Event Match Quality (EMQ), which can lead to a 35% lower cost per purchase and 22% higher ROAS. By combining CAPI with hybrid tracking methods, clients have boosted match rates from 55% to 82%, resulting in significantly lower CPAs and more effective ad spend

As a Meta Business Partner, RedTrack has been recognized by Meta for demonstrating exceptional capabilities in driving business growth across Meta platforms. This certification means you're working with a tool that meets Meta's rigorous standards for conversion data management. You'll benefit from advanced tools, priority support, early access to new features, and exclusive industry insights that help optimize your campaigns on Meta, Instagram, and other Meta platforms.

RedTrack's Chrome extension allows you to overlay accurate performance data from RedTrack directly in your Ads Manager interface. This means you can see real-time conversion data without waiting for updates via CAPI, making campaign optimization faster and more efficient. The extension works with Meta Ads for now, giving you immediate insights into campaign performance while working in your ad network's native interface.

RedTrack prioritizes data security by encrypting all client information. The support team has limited access to client accounts based on permissions. RedTrack maintains strict security protocols and procedures to protect user data and maintain trust. If you have specific concerns about account security or information access, you can request detailed information from the RedTrack team

RedTrack offers quick and easy setup, taking just 20-30 minutes from start to finish for users with pre-built integration apps. The platform is 100% web-based with nothing to install, making onboarding simple. After signing up, you can refer to our onboarding guidelines for a smooth start or purchase an onboarding session.