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Pre-landing page is a page that appears before your offer. While your offer is usually displayed in a dedicated landing page, pre-landers are meant to prepare your visitors for this stage.
Even though, pre-lander adds up to the conversion journey of the user, it can allow you to ensure that the customer knows exactly what he or she is going to buy. This landing page serves as an additional step to make sure that you hit your target audience.
Pre-landers don’t have to be long, usually it’s quite a small page that tells a general info about your offer. Your goal is to engage the visitor, not to scare the user off!
