Turn opportunity scores into sharper signals and better decisions

Performance media buyers running paid acquisition on Meta. Whether you're managing one account or fifty, in-house at a DTC brand or buying for clients at an agency, this session is built for anyone who wants a clearer way to decide what to fix in their Meta campaigns. No prior knowledge of opportunity score is required.

English.

Four things. What the opportunity score is and how Meta calculates it (with the November 2025 update that expanded recommendations from 14 to 40+). The 7 pillars Meta uses to grade your account. Why signal quality carries the most weight, and how clean CAPI data lifts your score and your performance. And how to read your score next to your real CPA and ROAS, so you fix what's profitable instead of what looks optimized.

Parker Shorey, Product Marketing Lead on the Business Experiences team at Meta. And Vlad Zhovtenko, CEO of RedTrack. Parker brings the inside view on how Meta builds and updates the opportunity score system. Vlad brings the practitioner view on how to translate that score into decisions that move performance.

Yes. The session opens with a 10-minute breakdown of what the opportunity score is, how Meta calculates it, and what the 0-100 scale actually means before going deeper. If you've never opened the opportunity score panel in Ads Manager, you'll leave knowing exactly what it tracks and how to read it. If you've been using it for months, you'll get the November 2025 update, the 7 pillars in detail, and the workflow for pairing it with real performance data.

No. Roughly half the session is on the opportunity score itself, which lives inside Meta Ads Manager and works the same whether you use a tracker or not. The other half covers how RedTrack pairs the score with live CPA and ROAS data so you can decide which recommendations are worth applying. Useful if you're already a RedTrack user, useful context if you're not, and never a hard requirement to follow along.