How to Filter Out Low-Quality Conversions for Better Meta Targeting
Your CPA keeps rising. Your average order value seems to be taking a slow dive. And repeat purchases seem to…
How to Know if You Need a Third-Party Attribution Tool for E-Commerce
The figures you have across Meta Ads Manager, Google Ads, and Shopify all look like your e-commerce business is doing…
How to Send Better Conversion Data to Facebook & TikTok
Your ad platform reports say your ads are doing a stellar job, but when you try to connect them with…
How Do You Know What’s Actually Working Across Google Ads, Meta Ads, and SEO?
If you’re working off data insights that you manually collect and combine from across all these platforms, you might think…
Why Would I Need a Third-Party App for Tracking Ad Performance If Meta and Shopify Already Have the Data?
Meta, Shopify, and all your other traffic channels may have reporting data, but that doesn’t mean it’s data you can…
How Do I Know Which Ads Are Actually Making Me Money?
As a performance marketer or media buyer you’re likely running dozens of ads across multiple campaigns and platforms. And as…
How Do I Measure Assisted Conversions Across Campaigns
Your ad platforms will give you all the conversions they believe should be credited to their platform (based on their…
How to Analyze LTV by Channel and Campaign
Optimizing for conversions – that’s pretty much what you’re doing if you’re running paid campaigns for an e-commerce. You report…
Use Case: Conversion API Integration
No matter which ad platform you’re using, if you’re depending on traditional browser pixels for tracking, you are dealing with…
Use Case: Multi-channel Real-Time Optimization for Ad Campaigns
When you’re running paid campaigns across a bunch of channels, speed and accuracy are your first priority. The second, is…