The California Privacy Rights Act (CPRA): How to Prepare Your Business
Are you a California resident? If you are, then the CPRA is something you should be concerned about. Especially if…
How to boost sales with social commerce
We as marketers understand how quickly the industry changes and that we need to adjust and find out how we…
What is privacy-friendly tracking & analytics in advertising?
For every business owner or marketer, it had to be clear by now that we stepped into a highly privacy-regulated…
Zero-Party Data vs First-Party Data
The best marketing strategies rely on ethical data collection and usage to improve audience targeting. That’s why there’s so much…
5 changes in Google Privacy Sandbox 2022
Did you see scary titles about Google Privacy Sandbox for Android and move to Google Analytics 4? Do you need…
How to Make the Most of Your Marketing with YouTube Videos
YouTube is a powerful marketing tool that businesses of all sizes can use to their advantage. With over 1 billion…
Pay-Per-Click Affiliate Marketing: Why PPC Affiliates Need Better Keyword Tools
Look, pay-per-click (PPC) advertising is a highly competitive method of earning income as an affiliate marketer. So whether you promote…
What is Marketing Attribution? Attribution models explained!
On average, from the experience of our clients, you have anywhere from 3 to 5 different touchpoints with the customers…
A Guide to Creating High-Converting Content in 2023
Content marketing works like a charm if you do it right. Specialists can achieve pretty good results when it comes…
5 Digital Marketing Trends & Predictions for 2022
It’s important to start the marketing year with some inspirations & knowledge boost, so I prepared for you 5 trends…