Case study: Financer.com scaling with RedTrack
This customer story shows us how a leading personal finance website used ad tracking software to improved workflow for marketing…
Conversion Path Analysis: A Complete Guide for Modern Performance Marketers
Chances are you know where most of your conversions happen, but knowing all the touchpoints that took place to actually…
How do I use Meta Opportunity Score in RedTrack?
Optimizing the ads usually meant tracking ROAS, CPA, and the cost of every conversion you can attribute. Then, opportunity score…
What is Meta Opportunity Score & When Should You Chase It
Late buzz in performance media buying industry has been something that’s not that new, but it’s getting more and more…
How to Optimize Google Ads in 2026 (Backed by Accurate Attribution)
When Google Ads campaigns fail, most of the time it’s because of a handful of repeatable mistakes and setup issues…
How RedTrack Helps Loot Audio Control Ad Campaigns
Loot Audio is an online store for downloadable virtual instruments, plugins, and sounds designed for musicians, producers, and composers. The platform…
Incrementality vs Attribution: Differences in Media Buying Analysis
Incrementality and attribution are vital for media buying. Teams that are serious about delivering impactful results in the short and…
How to Analyze LTV by Channel and Campaign
Optimizing for conversions – that’s pretty much what you’re doing if you’re running paid campaigns for an e-commerce. You report…
5 Reasons Why Your Ad Tracker Needs a Custom Domain and an SSL Certificate
Is having the best ad tracking software on the market without custom domain and SSL certificate good enough to get…
Use Case: Conversion API Integration
No matter which ad platform you’re using, if you’re depending on traditional browser pixels for tracking, you are dealing with…