First Touch vs Last Touch Attribution: Choosing the Right Model
When it comes to measuring ad performance, the attribution model you choose can completely change how you see results. The…
11 Best Marketing Analytics Software For Performance Marketers in 2025
Running ads without the right analytics is like pouring water into a leaky bucket – you keep spending, but you’re…
9 Best Ad Tracking Software & Tools
If you are in charge of running ad campaigns and making the most of the marketing dollars at your company,…
How to Measure Advertising Campaign Effectiveness
According to recent industry research, 77% of marketers struggle to prove the ROI of their advertising campaigns. Also, that same…
Affiliate Marketing Now: Trends, SEO, and Tracking with Jitendra Vaswani
Ready to take a deep dive into the affiliate space, get the freshest SEO insights, and find smarter tracking tips…
Low Ticket vs. High Ticket Affiliate Offers
Getting into affiliate marketing is like deciding if you want to land a single, impressive fish or use a net…
Best High Ticket Affiliate Marketing Niches
The best thing about affiliate marketing is that there’s no ceiling to how much you can earn. But, the real…
How to Use Prelanders for Different Affiliate Verticals
In affiliate marketing, you may think that most of the work is done after generating high-quality leads. In reality, though,…
Snapchat for Affiliate Marketers: Engaging Gen Z and Millennials
Snapchat is a platform often overlooked for affiliate marketing. And that’s exactly why you should explore affiliate marketing on Snapchat in…
How to build privacy-first ad tracking that meets GDPR and CCPA standards
In today’s business world, online privacy is subtly under attack—and businesses are feeling the heat too. A survey reveals that…