Ecom ad tracking
& attribution
Accurate ad tracking, complete revenue attribution, and native integrations between major ad platforms and your store, to send back conversions for better optimization and reporting of your ad campaigns.
Media about RedTrack
Scale your eCom revenue
with smart ad tracking
100% accurate tracking & attribution
We can match almost 100% of conversions to their origin ad based on your attribution model. Forget about late and missing conversions, always know which ads to scale and which to kill.
Send conversions back (conversion API)
RedTrack provides conversion API for Facebook, Google, TikTok and other ad networks. So you do not need to look for other solutions or build one in-house. RedTrack listens to and works closely with hundreds of large media buyers to provide constant Conversion API updates to improve its efficiency.
Conversion data enrichment
RedTrack has developed several “know hows” in collecting data and processing Conversion API calls. From being able to send ALL conversions to one or several event managers at the same time to allowing you to get ”Good” match rate even without data like e-mail or phone, RedTrack helps you get maximum value from the data you send back to your ad networks.
Holistic customer understanding
Customer journey and Conversion path reports provide a comprehensive view of a customer's interactions with a brand across clicks and conversion events allowing you to better understand the individual journey.
Cost & revenue updates
With RedTrack, every minute and every dollar counts. You can choose 30, 15, or 5-minute update frequency for your automation, and enjoy instantaneous updates of your performance.
Media buying automations
We mix server-side tracking with 1st party data to provide accuracy without compromising privacy. Smart, AI-based attribution is perfect for multi-browser, multi-channel funnels.
Ads manager
If you manage hundreds of ads spanning across multiple ad accounts — you know you need it. Pausing or resuming an ad set or ad right here right now in RedTrack’s Ads Manager VS logging into the account and searching for it saves hours. Save time and reduce errors by managing your ads from the RedTrack UI.
Related features
Solution
Pro Features
Don’t replace. Integrate.
Trusted by top media-buying teams
Frequently Asked Questions
- Why is accurate revenue attribution important for eCommerce ads?
Without proper attribution, data can be incomplete or misleading. Connecting every sale to its originating ad campaign lets you find out which campaigns, ad sets, or individual ads are driving sales. And when you know where your revenue originates, you can optimize ad spend, eliminate budget-wasting campaigns, and scale those that work.
- Why is update frequency important for eCommerce tracking?
The update frequency determines how often data on performance metrics is refreshed. Essentially, it ensures your data is always current by providing timely insights into campaign performance. This allows to make real-time adjustments, which is especially crucial for dynamic campaigns. With RedTrack, the update frequency can be as little as every 5 minutes.
- What are the advantages of using a centralized Ads Manager for eCommerce marketing?
Instead of manually logging into multiple accounts (be it TikTok, Google, Facebook, or others), you centralize ad control in one platform. This way, you can pause, resume, or optimize ads across networks quickly from one dashboard, which can save lots of manual work and reduce errors.
- How can eCommerce marketing automation software help with scaling ad campaigns?
Using ecommerce automation software helps scale ad campaigns efficiently without increasing manual effort. It lets you track the performance of ad campaigns in precise detail and optimize processes like ad tracking, campaign adjustment, and improving attribution.
- How does RedTrack enhance conversion data for better match rates on ad networks?
RedTrack applies a robust Conversion API and uses proprietary data enrichment methods to deliver a high match rate. Data collection and processing are efficient, and the platform supports simultaneous conversion sending to one or multiple event managers.
- What makes RedTrack better than other eCommerce automation tools?
One of the stand-out features of RedTrack is that it uses advanced data enrichment techniques. As such, it processes signals (like clicks and conversion events) in real-time. This means that even partial or privacy-compliant data achieves strong attribution, and enriched data can be sent back to multiple networks simultaneously to bring more value. Plus, over 200 integrations are already available, including Facebook, TikTok, and other restrictive environments.
