Your campaigns run to it while you're doing something else and remain in control

Everything you'd do by hand in the Ads Manager, you can automate with a rule.

Stop rules to cut spend on what's not working: switch off an ad the moment it stops delivering, without you watching the dashboard.

Scale Rules (add-on) push the other way: raise budgets and bids on what's delivering ROAS, or pull them back when it isn't.

Traffic distribution splits traffic between funnels, or between elements inside a funnel, based on how each is actually performing on your store outcomes.

Set the logic against your own thresholds and it keeps running to it — automation acting on the same data you measure.