Pricing for ecommerce and DTC teams

Fixed tiers based on tracked revenue, not per seat or per store. All features included. Start free on Relay, or run all your stores from one account.

Annual tracked revenue isup to $250K

Compare plans

Relay
$0forever
Brand
$99$83/mo
Agency
$599$499/mo
Capability
Stores / websites
1
3 includedAdditional store $29/mo
Unlimited
Users included
1
Unlimited
Unlimited
Ad accounts per ad platform
Not included
Unlimited
Unlimited
Ad-level ad spend sync
Not included
every 30 min
every 30 min
Higher sync frequency
Not included
every 5 min from $399/mo · $3,990/yr
every 5 min from $399/mo · $3,990/yr
Conversion API
MetaMeta
GoogleGoogle
TikTokTikTok
SnapchatSnapchat
Microsoft/BingMicrosoft/Bing
XX
PinterestPinterest
OpenAI AdsOpenAI Ads
MetaMeta
GoogleGoogle
TikTokTikTok
SnapchatSnapchat
Microsoft/BingMicrosoft/Bing
XX
PinterestPinterest
OpenAI AdsOpenAI Ads
MetaMeta
GoogleGoogle
TikTokTikTok
SnapchatSnapchat
Microsoft/BingMicrosoft/Bing
XX
PinterestPinterest
OpenAI AdsOpenAI Ads
API sales & orders sync
ShopifyShopify
WooCommerceWooCommerce
CartPandaCartPanda
PrestaShopPrestaShop
Adobe Commerce & MagentoAdobe Commerce & Magento
BigCommerceBigCommerce
ShopifyShopify
WooCommerceWooCommerce
CartPandaCartPanda
PrestaShopPrestaShop
Adobe Commerce & MagentoAdobe Commerce & Magento
BigCommerceBigCommerce
ShopifyShopify
WooCommerceWooCommerce
CartPandaCartPanda
PrestaShopPrestaShop
Adobe Commerce & MagentoAdobe Commerce & Magento
BigCommerceBigCommerce
Currency support
Multi-currency
Multi-currency
Multi-currency
API / MCP access
Not included
Checkmark
Checkmark
Health Centre
Checkmark
Checkmark
Checkmark
Partnership Portal
Not included
$99/mo · $990/yr
$99/mo · $990/yr
Control
Automation rules
Not included
Checkmark
Checkmark
Stop Rules
Not included
Checkmark
Checkmark
Scale Rules
Not included
Add-on
Add-on
Ads Manager — read mode
Not included
Checkmark
Checkmark
Ads Manager — edit mode
Not included
Add-on
Add-on
Chrome extension for Meta (Facebook) ads
Not included
Checkmark
Checkmark
Reporting
Attribution modeling report
Not included
Checkmark
Checkmark
Customer journey report
Not included
Checkmark
Checkmark
Conversion path report
Not included
Checkmark
Checkmark
Cohort & LTV analysis
Not included
Checkmark
Checkmark
Product report
Not included
Checkmark
Checkmark
Creative Analytics
Not included
$99/mo · $990/yr
$99/mo · $990/yr
AI dashboards included
Not included
2
5
Support
Support
Self-serve + knowledge base
Live chat + email
Live chat + email + account manager
Onboarding
Self-serve
Guided setup
Guided setup
Data
Data retention period
12 months
24 months
36 months

Add-ons

Two groups: tiers based on your monthly ad spend and fixed price with plan or ad spend

$0 – $150K/mo spend
Monthly ad spend
$0 – $150K/mo
$150K – $500K/mo
$500K – $1M/mo
$1M – $2M/mo
$2M+ /mo
30-min ad-level
Ad spend sync

Catch losing campaigns before they compound

$990/year
$1,990/year
$3,990/year
$7,990/year
$14,990/year
15-min ad-level
Ad spend sync

Act on fresh data, not stale numbers

$1,990/year
$3,990/year
$7,990/year
$14,990/year
$29,990/year
Ads Manager

Control campaigns without leaving your data

$990/year
$1,990/year
$3,990/year
$7,990/year
$14,990/year
Scale rules

Your performance logic runs while you sleep

$990/year
$1,990/year
$3,990/year
$7,990/year
$14,990/year

Fixed-price add-ons

Additional websites/stores

Per store, on Brand

$290/store/year

Additional AI dashboards

Per dashboard

$290/dashboard/year

MCP / API access — Premium

1000 requests per minute

$1,990/year

Creative Analytics

Creative-level performance breakdown

$990/year

Partnership Portal

Partner-facing reporting and payouts

$990/year

On every paid plan

Conversion API for all platforms
API sales & orders sync on every supported store
Ad-level ad spend sync
Multi-currency revenue normalisation
Stop Rules on any ad spend
API access to retrieve stats

CAPI on every plan. No annual commitments.

Conversion API on every plan. Server-side conversions to Meta, TikTok, Google, YouTube, Bing, Snapchat, Pinterest and OpenAI — from the entry plan, not a tier you have to reach.
No twelve-month commitment. Monthly or annual, your choice, and 14 days free before either. You are not signing a year to find out whether the tracking is accurate.
Not Shopify-only, and no developer. Native setup on Shopify, WooCommerce, BigCommerce, Adobe Commerce and custom stacks. The same five-minute install on every one of them.

Frequently Asked Questions

Find answers to popular questions right here. Contact us if you have additional questions.

  • How does annual billing work?

    Annual is billed once for twelve months and priced as ten — two months free. Every price on this page, plans and add-ons, shows in the cycle selected at the top. VAT is added at checkout if applicable.

  • What happens if I go over my event allowance?

    Nothing switches off. Overage is charged per thousand events at your plan rate, and if you stay above the allowance we move you to the matching plan from the next billing period.

  • Are add-ons included in the free trial?

    Yes. Every add-on is unlocked for the full 14 days so you decide on what you actually used, not on a reduced version of the product.

  • What does Relay actually include?

    Server-side Conversion API on every platform, API sales and orders sync on every supported store, and multi-currency revenue — on one store, free forever. What it does not do is attribute: Relay is UTM-based last click, with no customer journey, cohort, LTV or product reports, no ad-level ad spend sync and no live chat. Brand restores all four.

See the ROI of your traffic channels before you commit

Transparent pricing

Every plan, tier and add-on price is published. No quote required to size yourself.

Every add-on unlocked free for 14 days

Trial the whole platform, not a reduced version of it. Decide on what you actually used.

Your setup carries over

Campaigns, domains and integrations built in the trial stay exactly as they are when you subscribe.

Start your 14-day free trial

Every add-on unlocked. Your setup carries over. Cancel anytime.