How to Improve ROAS: A Step-By-Step Guide
Picture this: you’ve poured hours (and dollars) into crafting the perfect ad, complete with catchy copy, stunning visuals, and clever…
How to Make the Most of Cross-Device Tracking
In an ideal world, customers complete their purchase or convert on a single device and within one session. But the…
Cross-Platform Tracking for Unified Customer Profiles
Keeping track of customers across different platforms isn’t easy. People switch between phones, laptops, and tablets all the time, not…
Server-Side Tracking and the Modern Data Stack
As privacy rules tighten and third-party cookies fade out, marketers need smarter, more reliable ways to collect and use data….
Data Accuracy and Quality: How Server-Side Tracking Improves Data Collection
Many people who work with ad campaigns still rely on traditional tracking methods. Fair enough, they do give insights. Yet…
Attribution Modeling: How Server-Side Tracking Can Improve Accuracy
There are many ways people can find you and become customers. Think ads, your website, emails, social media, among many…
How to Bypass Adblock Detection: Strategies for Reliable Data Collection
We’ve all been there, scrolling through our feeds or watching a video, only to be interrupted by those pesky ads….
RSOC Traffic Arbitrage Best Practices: Maximizing Revenue and User Experience
RSOC, or Reverse Search Organic Clicks, is a digital marketing strategy that combines paid traffic with organic search principles. It’s…
How to Use Server-Side Tracking to Bypass Ad Blockers
As digital advertising evolves, advertisers face a growing challenge: ad blockers. These tools are designed to block intrusive ads and…
The definitive guide to Facebook Ads Tracking [2024 updated]
Facebook is considered to be the most popular social media platform today. Having 2.4 billion users from all over the…