Ira Bystrova

Author

Content Specialist at RedTrack.io - a cloud-hosted ad tracking and conversion attribution solution that helps to consolidate data across various media-buying channels and turn insights into actions.

22Articles

Advanced Hacks to Improve Your Push ADS ROI [+video]

The average US smartphone user gets 46 push notifications/day. How could someone not get annoyed with such a high load…

mobfolio redtrack customer story

Customer story: Mobfolio Performance Marketing Agency

Every day RedTrack team gets a ton of questions from ad agencies about how we can help them improve performance…

How to start working with coupon affiliate programs — RedTrack.io

How to promote affiliate products with Coupon Websites People in different parts of the world have different attitudes to coupons….

RedTrack: 2019 in Review

Well, it seems that the time to sum up the year has come. Everyone relives all their victories, failures, pleasant…

Things you should know about Google Ads conversions tracking

Google Ads is one of the most popular Traffic Sources among RedTrack users. Why? Well, the answer is pretty obvious….

cookie tracking

Browsers’ policies updates. Should we forget about cookie-based tracking?

Google’s cookie crackdown: are marketers ready to give up ad trackers? – Campaignlive.co.uk The third-party browser tracking cookie is dead….

How to create a successful sales funnel in affiliate marketing

Back in 2014, a provocative article in Harvard Business Review claimed the inefficiency of marketing and sales funnels. Indeed, today…

Grand Slam Media Customer Story: requirements for an ad tracker for agencies

Grand Slam Media| Global Ad Agency| full-service About the company Grand Slam Media is a global agency that specializes in…

Affiliate Conferences from A to Z: Interview with Shawn Collins

Only few days left before Affiliate Summit East in New York. Thousands of people will gather to share their virtual…

What are the best ad formats in affiliate marketing?

We bet that at least once in your life you had these questions in your mind: What are the best…