Ira Bystrova

Author

Content Specialist at RedTrack.io - a cloud-hosted ad tracking and conversion attribution solution that helps to consolidate data across various media-buying channels and turn insights into actions.

32Articles

RedTrack: 2019 in Review

Well, it seems that the time to sum up the year has come. Everyone relives all their victories, failures, pleasant…

Things you should know about Google Ads conversions tracking

Google Ads is one of the most popular Traffic Sources among RedTrack users. Why? Well, the answer is pretty obvious….

cookie tracking

Browsers’ policies updates. Should we forget about cookie-based tracking?

Google’s cookie crackdown: are marketers ready to give up ad trackers? – Campaignlive.co.uk The third-party browser tracking cookie is dead….

native advertising

Native advertising mistakes to avoid [+expert opinion]

The native ads industry growth came in 2016 and 2017. Nevertheless, the interest to this ad format has only increased…

How to create a successful sales funnel in affiliate marketing

Back in 2014, a provocative article in Harvard Business Review claimed the inefficiency of marketing and sales funnels. Indeed, today…

Grand Slam Media Customer Story: requirements for an ad tracker for agencies

Grand Slam Media| Global Ad Agency| full-service About the company Grand Slam Media is a global agency that specializes in…

Affiliate Conferences from A to Z: Interview with Shawn Collins

Only few days left before Affiliate Summit East in New York. Thousands of people will gather to share their virtual…

What are the best ad formats in affiliate marketing?

We bet that at least once in your life you had these questions in your mind: What are the best…

RedTrack ad tracker solutions to affiliate marketing changes

RedTrack ad tracker is constantly monitoring affiliate marketing industry changes to provide necessary solutions on time. No matter how hard…

Build effective email list for affiliate marketing in 5 steps

Some have buried email marketing hundreds of times so far. But was it justified? Well, in Hubspot 2018 survey, 59%…