How to Use Server-Side Tracking to Bypass Ad Blockers
As digital advertising evolves, advertisers face a growing challenge: ad blockers. These tools are designed to block intrusive ads and…
What is online behavioral advertising (OBA) and how to use it?
Online behavioral advertising has become a cornerstone of modern digital marketing, offering personalized ads based on users’ online activity. It…
How to use tracking insights for better cross-channel marketing
The foundation of solid marketing is understanding what makes your audience tick. But if you’re not tracking your efforts, you’re…
Can ad tracking tools really boost your ROI?
In modern marketing, advertisers constantly seek ways to maximize their ROI. However, measuring and optimizing ad performance remains a challenge…
Why browser fingerprinting could be messing with your data
As a marketer, understanding user behavior across multiple devices is crucial for effective marketing. As privacy regulations tighten and cookies…
How to build privacy-first ad tracking that meets GDPR and CCPA standards
In today’s business world, online privacy is subtly under attack—and businesses are feeling the heat too. A survey reveals that…