Case study:
Xentraffic

Before adopting RedTrack, Xentraffic encountered several key challenges that limited their ability to scale efficiently - especially as both a media buying team and affiliate network managing their own in-house offer, EchoXen.

The team struggled with inaccurate attribution, fragmented reporting across multiple platforms, limited optimization capabilities, and affiliate transparency issues. Using Voluum for campaign tracking, Google Analytics for basic site-level metrics, and manual spreadsheets to compile data across sources, they lacked automation or smart rules for testing and optimization.

This fragmented approach resulted in excessive time spent on manual tasks - 4-5 hours daily were dedicated to cross-referencing Voluum data with ad platform reports, exporting CSVs for detailed performance breakdowns, manually reviewing funnel drop-offs and split-test results, updating affiliates with performance stats, and testing pre-landers and VSL variants without automated rules.

Despite using Voluum, which served them well initially, the team faced challenges with complex setups for advanced tracking features, occasional reporting delays affecting real-time decision-making, limited flexibility in UI customization, cost considerations for scaling large campaigns, and integration issues with certain tools.

The implementation and onboarding process with RedTrack was designed to be smooth and user-friendly for the Xentraffic team. It involved several key steps that facilitated a successful transition from their previous tracking solution.

The process began with initial setup, creating an account and configuring their workspace with tracking domain, pixels, and campaigns. Data integration followed, leveraging RedTrack's pre-built integrations to connect their existing traffic sources, ad networks, and affiliate platforms. Campaign configuration was streamlined through RedTrack's user-friendly interface, allowing them to customize tracking parameters and conversion goals without extensive technical expertise.

The migration process from Voluum to RedTrack required careful planning to ensure data consistency and uninterrupted tracking. Though RedTrack offers import tools to transfer campaign data, tracking links, and conversion pixels, some manual adjustments were needed to align tracking parameters. During migration, Xentraffic ran both systems in parallel briefly to verify tracking accuracy before fully switching over.

While there was a learning curve, especially for mastering advanced functionalities like custom tracking rules and complex attribution models, RedTrack's comprehensive documentation, tutorials, and customer support helped smooth this process considerably.

The customer support experience has been a significant factor in Xentraffic's successful implementation of RedTrack. The team found RedTrack's support to be quite helpful across multiple channels including live chat, email, and a comprehensive knowledge base.

When encountering questions or needing assistance during setup or troubleshooting, Xentraffic reported that response times were generally quick and the support team was knowledgeable. Though some complex issues required additional back-and-forth, the overall support experience was positive and contributed to smoother onboarding and usage.

Beyond reactive support, Xentraffic noted that the product team at RedTrack has been fairly responsive to user feedback and suggestions. They maintain open communication channels through feature request forums and direct support, making it easy to share ideas. While not every suggestion is implemented immediately, the team takes user input seriously, and Xentraffic has seen some of their suggestions reflected in recent updates.

Since integrating RedTrack, Xentraffic has seen impressive performance improvements across key metrics. Conversion rates increased by 22%, largely due to more accurate attribution and better campaign optimization. Return on Ad Spend (ROAS) improved by 30%, especially on Facebook campaigns where real-time performance tracking allowed them to quickly cut underperforming ads.

Click-through rates (CTR) increased by 18% thanks to more targeted and data-driven creatives based on RedTrack insights. Campaign launch and optimization time was reduced by 40% as the platform streamlined tracking setup and reporting workflows. Affiliate partner engagement grew by 25% since RedTrack made it easier for them to track and optimize their traffic using real-time dashboards.

Significantly, EchoXen's integration with RedTrack allowed Xentraffic to track product-level performance more effectively, leading to a 15% boost in average order value (AOV) for campaigns promoting that line. The time spent on manual campaign management was reduced from 4-5 hours daily to under an hour per day thanks to built-in auto-rules, funnel path reporting, and more reliable attribution.

RedTrack's customization options have been particularly valuable. Xentraffic set up custom conversion flows that matched their specific funnel stages, giving visibility into user behavior beyond just clicks and final purchases. This deeper insight helped identify where drop-offs were happening and optimize those points, leading to noticeable conversion improvements.

Custom tokens and traffic segmentation allowed them to break down results by audience type, device, and landing page variations-previously requiring extensive manual work. For affiliate partners, the ability to customize tracking links and provide branded dashboards added professionalism and transparency that helped build trust and long-term collaboration.