Server-Side Tracking and the Modern Data Stack
As privacy rules tighten and third-party cookies fade out, marketers need smarter, more reliable ways to collect and use data….
Data Accuracy and Quality: How Server-Side Tracking Improves Data Collection
Many people who work with ad campaigns still rely on traditional tracking methods. Fair enough, they do give insights. Yet…
Attribution Modeling: How Server-Side Tracking Can Improve Accuracy
There are many ways people can find you and become customers. Think ads, your website, emails, social media, among many…
How to Bypass Adblock Detection: Strategies for Reliable Data Collection
We’ve all been there, scrolling through our feeds or watching a video, only to be interrupted by those pesky ads….
How to Use Server-Side Tracking to Bypass Ad Blockers
As digital advertising evolves, advertisers face a growing challenge: ad blockers. These tools are designed to block intrusive ads and…
What Is Server-Side Advertising Tracking, and Why Should You Implement It?
Data regulations are getting stricter. Privacy updates like GDPR, CCPA, CCPR, and other things like third-party cookie restrictions are limiting…