What is URL tracking?

URL tracking is a process of adding unique identifies (or simply tracking parameters) to perform marketing analytics. With use of URL tracking you can understand which of your campaigns perform better and find our specific units of content / or partners that are bringing you traffic!

As long as tracking parameters are hidden in a tracking link you use when advertising your products, you will be able to understand what works and what doesn’t.

UTM parameters were implemented by Google for Google Analytics tracking, but today most tracking systems implemented their own tracking parameters for analytics.

Example of a tracking link with UTM parameters


Everything that goes in {} are tracking parameters: keyword, adgroupID, creative, position etc.

After a user clicks this link the parameters will be exchanged on real values coming from this particular user: which keyword was used, which ad group the ad corresponds to, the campaign ID, etc.

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