Rules and automation

Everything you'd do by hand in the Ads Manager (and more), you can automate with a rule.

Stop rules to cut spending on what's failing, switch off an ad (or other assets) the moment it stops delivering, without you watching the dashboard.

Scale Rules (add-on) push the other direction: automatically raise budgets and bids, (or reduce them) to scale assets that deliver ROI.

Automatic traffic distribution — split traffic between funnels, or between elements inside a funnel, based on how each one is actually performing.

Set the logic once against your own thresholds and your campaigns keeps running to it while you're doing something else.