But I chose AnyTrack because
it's simple. You did — and that instinct was right

Full trackers used to mean redirect links, integrations, configurations — several hours of work. That's the thing you avoided. RedTrack is no-redirect too: one script, direct tracking, cloud, nothing to host. Setup is templates per platform, not a certification course. And the parts you don't need (yet): traffic distribution, creative analytics, automation rules, ad manager — all sit quiet until you do.

Are you in Affiliate media buying?

AnyTrack is a conversion pipeline with logic build around session, with 100,000 at the entry plan. If “user sessions” is your language and 100 000 is your volume you either just starting or buying paid ads for your site.

Stay with AnyTrack, seriously. All you need is conversion tracking and Conversion API.

RedTrack provides it free for DTC e-com operators. And if you run paid ads for traffic arbitrage - then you need an ad tracker, like RedTrack.

Ad Tracking done right

RedTrack belongs to ad trackers family: the tools affiliate media buyers run their operation on. It means high volume, multiple channels, complex funnels or redirects, media buying automation, media buyers working across different channels, campaigns, offers independently.

No the job AnyTrack was built for.
If what you need is easy setup, conversion tracking, and a low volume of traffic, stick with AnyTrack. It does that job well.

Simple now. Ready when you scale

If you're serious about affiliate media buying, high volume, multiple channels, complex funnels or redirects, automation - go with RedTrack. That's the job it's built for, and the point where AnyTrack stops being enough.

At a glance: RedTrack vs AnyTrack

Factual. For performance marketers evaluating both platforms across affiliate and ecommerce use cases.

RedTrack
AnyTrack Logo
Platform category
Platform category
Performance infrastructure — track, attribute, automate, optimize
Conversion signal platform — capture, enrich, route to ad platforms
CAPI — Meta, Google, TikTok, Snapchat
CAPI — Meta, Google, TikTok, Snapchat
Native CAPI on all plans — Official Meta Business Partner — 82% verified match rate
CAPI included on all plans — Meta Business Partner — match rate not publicly benchmarked
Automatic ad spend sync
Automatic ad spend sync
API pull every 5–30 min — Meta, Google, TikTok, Snapchat, Bing
No cost sync — ad spend not automatically pulled into tracker
Campaign automation — fires inside ad platforms
Campaign automation — fires inside ad platforms
Rules Engine: pause / scale / budget — actions fire inside Meta, Google, TikTok
No automation layer — ad platform decisions require manual action
Click-level attribution (50+ dimensions)
Click-level attribution (50+ dimensions)
SubID, placement, creative, device, geo — every click fully attributed
Channel and journey-level — limited click-level drill-down
Live profit per click / campaign
Live profit per click / campaign
Revenue minus live synced cost = profit at click and ad level
Conversion data available — profit requires manual cost reconciliation
Traffic routing, offer weighting, smart links
Traffic routing, offer weighting, smart links
Built-in traffic distribution, offer weighting, smart link routing
No traffic routing layer — not built for offer management
Attribution models + conversion paths
Attribution models + conversion paths
Deterministic + data-driven — first-click, last-click, linear, position-based, custom time-decay models + full conversion path visualization
Last-click and first-click attribution + attribution report comparison — multi-model flexibility limited
Advanced ecommerce analytics
Advanced ecommerce analytics
Creative Analytics, Customer Analytics, Product Analytics, Cohort Analysis, LTV reporting, blended ROAS — built-in CDP layer
Ad-level ROAS insights and conversion reports — no cohort, LTV, or creative performance analytics
Ecommerce integrations
Ecommerce integrations
Shopify, WooCommerce, BigCommerce, Adobe Commerce
Ecommerce integrations available
Website / property limits
Website / property limits
Unlimited campaigns, landers, offers — no property caps. Scales on events and team size.
Starter: 1 website; Personal: 3 websites; Advanced: 10 websites. Additional websites require upgrade.
Ad Manager — campaign controls inside ad platforms
Ad Manager — campaign controls inside ad platforms
Unified Ad Manager: view, edit, and bulk-control campaigns across Meta, Google, TikTok from one screen
No unified ad management layer — campaign changes require logging into each platform separately
AI Copilot
AI Copilot
AI Copilot for dashboard building, report generation, onboarding guidance, and performance insight clarification
No AI assistant layer — reporting and analysis is self-serve only
Multi-client / agency support
Multi-client / agency support
Multi-store, white-label portals, role-based access — all plans
Multi-user access available — white-label limited
Data retention
Data retention
18 months (Solo) · 36 months (Enterprise)
Not publicly specified per plan