But what is ad tracking in reality, how does it work, and most importantly, how do you do it right? Let\u2019s take a deep dive into the world in this detailed ad tracking 101 article.<\/p>\n
Key Takeaways:<\/strong><\/span><\/p>\n Let\u2019s start with some basics and try to decipher what ad tracking really is.<\/p>\n Ad tracking<\/strong> is a process of collecting various sets of data about your ad campaigns’ performance to further use for analysis and improvements in your advertising.<\/p><\/blockquote>\n Quite often, tracking has a pretty bad connotation and scares people away. Instead, when we talk about ad tracking from the advertisers’ perspective, it’s simply a process of collecting data about their advertising efforts.<\/p>\n Just imagine running multiple campaigns on different channels, with different targeting and a set of various creatives. To understand which campaign, ad set, or ad unit brings you conversions, you need to implement advertising tracking for accurate cross-channel marketing. As a marketer, you might run a bunch of channels for advertising and marketing. Each channel needs its own approach, not only in terms of the ads you place but also in the way you handle ad monitoring and track everything.<\/p>\n All of these channels need different approaches, but are still a part of the daily marketing routine. But before understanding how to track chosen channels, we need to dig into a few more bits of the theory of advertisement tracking, but we\u2019ll make it as simple as possible.<\/p>\n If you are more of a video type of person, just watch our what is ad tracking explanation on YouTube.<\/p>\n\n
What Is Ad Tracking?<\/h2>\n
\nThe data you may collect is anything from the origin of clicks and conversions to advanced drill-down reports on locations, devices, etc.<\/p>\n![\"what](\"https:\/\/redtrack.io\/blog\/wp-content\/uploads\/2021\/08\/What-is-ad-tracking_-300x158.png\"){kind=tracking}
<\/p>\nWhat Can You Track with Ad Tracking?<\/h2>\n
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