{"id":6428,"date":"2020-05-12T13:38:51","date_gmt":"2020-05-12T13:38:51","guid":{"rendered":"https:\/\/redtrack.io\/?p=6428"},"modified":"2025-06-08T14:31:12","modified_gmt":"2025-06-08T14:31:12","slug":"customer-story-by-adavice-driving-higher-cr-and-roi-with-redtrack-ad-tracker","status":"publish","type":"post","link":"https:\/\/www.redtrack.io\/blog\/customer-story-by-adavice-driving-higher-cr-and-roi-with-redtrack-ad-tracker\/","title":{"rendered":"Customer story by Adavice: Driving higher CR and ROI with RedTrack ad tracker"},"content":{"rendered":"

Adavice | International Ad Agency | 7 years of experience<\/h3>\n

\"redtrack<\/p>\n

Adavice<\/a> is an international ad agency with a strong focus on mobile ads platform technology. The company was founded in 2012 and since then they’ve provided not just the traffic, but marketing services and their own in-house DSPs. Today, as they call themselves, they are a one-stop-shop for advertisers with offices in Eastern and Southern Europe and Asia. Their great experience, in-house tools, and extensive knowledge in global media buying let them strive in difficult times and show high results to their customers.<\/p>\n

\"adavice<\/p>\n

Challenge<\/h3>\n

It’s hard to be profitable in any business if you don\u2019t understand how to analyze your results. The good thing about digital marketing is that everything can be measured. A quality ad tracking solution makes it possible for companies to get all the right data in one place and helps to turn insights into actions.<\/p>\n

The Adavice team’s day starts with a review of the previous day’s reports. They check all the metrics of user activity in order to:<\/p>\n

1. understand the current results they have,<\/p>\n

2. improve future metrics and bring the current results closer to the final clients’ needs.<\/p>\n

We are working on bringing the highest possible results to our advertisers every day . We make hundreds of tests on different levels: creatives, pre-landers, landing pages, devices, etc, in order to find the best converting model. Such tests require us to set up a bunch of test campaigns, and resources to structure and analyze data at different angles.<\/i><\/p><\/blockquote>\n

\"\"<\/h6>\n
Olga Yakimaha,
\nHead of Supply Department,<\/h6>\n

Adavice<\/strong><\/p>\n

Solution<\/h3>\n

Before choosing RedTrack, Adavice team has tried different ad tracking solutions. But the bigger the agency becomes, the more requirements they have for the ad tracker. In the end, Adavice came to the conclusion that it needs a reliable solution, that can handle a large amount of data from different traffic sources, on one hand, and optimize all the activities related to its processing, on the other hand. That’s why they came to RedTrack.io.<\/p>\n

We do a lot of testing in order to find the best solution for our clients. Proper testing always implies working with a large amount of data from different sources. Without an ad tracker, it just took too much time for our team to structure, analyze, and visualize all the data. Before we found RedTrack, we\u2019ve worked with several ad tracking systems, where we needed to create our own reports. So, there was still a lot of manual work, which isn\u2019t what we were looking for.<\/i><\/p>\n

RedTrack tracking and automation features along with convenient reports made it much easier for us to make things done and gain valuable insights and trends with less efforts. All this has certainly had a positive impact on our operational efficiency as well as the quality of services we provide to our clients.<\/i><\/p><\/blockquote>\n

Among the generic reasons why Adavice has chosen RedTrack:<\/p>\n

1. the ability to cover the whole range of tracking needs;
\n2. responsive support team which is always ready to help solve issues in a fast and friendly way,
\n3. reasonable pricing, which is based on usage.<\/p>\n

Why RedTrack.io?<\/h3>\n

\"redtrack<\/p>\n

Adavice rolled out the RedTrack platform in phases. First, they experienced all the benefits of RedTrack ad tracking features and extensive drill-down reports<\/a>. Over time, they moved on to RedTrack optimization features that help clients in 107 countries manage their traffic and teams in the most effective way. Among key RedTrack benefits, Adavice team has identified the following:<\/p>\n

– All data in one place<\/h4>\n

With RedTrack we have all advertiser and publisher stats in one place. On the one hand, It\u2019s very comfortable, as you don’t need to go back and forth between different sources. On the other hand, it significantly reduces the chance of data loss and its misinterpretation. With all this, our team can focus more on ad strategy optimization and generating fresh ideas.<\/i><\/p><\/blockquote>\n

– Advanced A\/B testing<\/h4>\n

Experimenting with different headlines, images, CTAs, landing pages, and pre-landers helps Adavice to find the best combinations. They use RedTrack to:<\/p>\n