{"id":5396,"date":"2019-12-27T14:20:32","date_gmt":"2019-12-27T14:20:32","guid":{"rendered":"https:\/\/redtrack.io\/?p=5396"},"modified":"2025-06-12T15:43:18","modified_gmt":"2025-06-12T15:43:18","slug":"redtrack-2019-review","status":"publish","type":"post","link":"https:\/\/www.redtrack.io\/blog\/redtrack-2019-review\/","title":{"rendered":"RedTrack: 2019 in Review"},"content":{"rendered":"

Well, it seems that the time to sum up the year has come. Everyone relives all their victories, failures, pleasant moments, and instructive experiences. As to RedTrack team, we are infinitely grateful to 2019 for all the useful feedback, demanding users, friends, and partners that helped us to make the world of ad tracking and management a little bit better, easier, and tech-advanced. Throughout all these 12 months we did our best to make our users tracking activities the easiest and the most enjoyable part of their daily routine. <\/p>\n

So, we thought: why not to remember all those great moments we shared this year together? Don\u2019t worry, in this blog post there will be no rants and long speeches. Just take your cup of coffee or tea and let\u2019s go back to the past for 5 minutes.<\/p>\n

RedTrack victories<\/h3>\n

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First, we should admit to you we kept one secret from you. And it seems to us that New Year holidays are the most suitable time to make this kind of confession. <\/p>\n

We\u2019re happy to say that RedTrack has become an official Google tech partner. We became one of the few who graduated from Google Tech Incubator and improved our product and strategy according to Google recommendations. We met a great number of new partners along the way there that help us to resolve any issues concerning this traffic source in the fastest way possible. More perks are coming \ud83d\ude09<\/p>\n

But that’s not all. This April our team has got the Best Support Award from Software Suggest team. Since the foundation, our customers\u2019 well-being and happiness have always been our top priority. Today we take all the masks off. Meet our customer success and support managers. It was they who managed and helped you to set up your campaigns, edit scripts and answered all sophisticated questions all over the year.<\/p>\n

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This year we also launched regular Q&A sessions and webinars where we revealed all ad tracking and management secrets and gave detailed answers to your most frequently asked questions.<\/p>\n

If you still have not subscribed to our channe<\/strong>l, now is the time to do this. Do not miss our exclusive educational videos next year. A little secret, we\u2019ve already prepared a lot of interesting things:)<\/p>\n

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RedTrack features that changed it all<\/h3>\n

In 2019, we took several big steps towards the realization of our main goal \u2014 to automate the processes of ad tracking, management & optimization as much as possible. Based on your requests, we launched three big features, which unexpectedly for us already managed to make a noise in the industry:<\/p>\n

1. Publisher Panel <\/h4>\n

This feature was designed to help SMEs and media-agencies effectively manage publishers with less burden of routine and zero workarounds. The Panel has become a perfect solution for those who struggled with functions overloading and the high cost of available performance marketing platforms.<\/p>\n

Learn more: RedTrack Publisher Panel: track and manage your affiliates with no workaround<\/a>.<\/p>\n

2. Fraud Report<\/h4>\n

We can\u2019t do anything with fraud traffic increasing volumes, but we can protect ourselves from its negative impact. Fraud Report was designed together with experts from Fraud Score and has become the solution that already helped RedTrack users to save thousands of $. It gives the full overview of the traffic your buy and inspects the quality of every ad click based on 13 metrics and provides the ratio of human clicks and fraud ones with the reason of fraud behavior. <\/p>\n

On top of that, it shows you the exact reason why your clicks were marked with fraud labels: cookie stuffing, proxy-connected user, hijacked device, and others.<\/p>\n

Learn more: Fraud: to pay or not to pay? \u2013 Brand new feature by RedTrack<\/a><\/p>\n

3. A set of automation tools<\/h4>\n

This is probably our biggest 2019 pride. The release of the RedTrack auto-rules feature is a step towards our key mission \u2013 to automate as many tasks of the work of an affiliate marketer as possible.<\/p>\n

You start your campaign, set KPI and RedTrack algorithms start working. If the benchmark is not met they automatically stop or redistribute the traffic flow. One of the best things is that they notify you as soon as changes to your campaign were implemented. So, basically, all the rules can be divided into three categories:<\/p>\n