{"id":13027,"date":"2026-05-18T06:38:43","date_gmt":"2026-05-18T06:38:43","guid":{"rendered":"https:\/\/www.redtrack.io\/blog\/?p=13027"},"modified":"2026-05-18T06:41:18","modified_gmt":"2026-05-18T06:41:18","slug":"use-case-whats-working-across-google-ads-meta-ads-and-seo","status":"publish","type":"post","link":"https:\/\/www.redtrack.io\/blog\/use-case-whats-working-across-google-ads-meta-ads-and-seo\/","title":{"rendered":"How Do You Know What&#8217;s Actually Working Across Google Ads, Meta Ads, and SEO?"},"content":{"rendered":"\n<p>If you\u2019re working off data insights that you <strong>manually collect and combine from across all these platforms<\/strong>, you might think you have a solid answer to the question, <em>\u201cWhich ad campaigns are working, and which ones are failing.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p>After you read this article, you\u2019ll quickly realize what you have is a vaguely accurate answer, but not the right answer. Why? Because depending on individual platforms to give you <em>accurate<\/em> and <em>honest<\/em> conversion data that makes sense on an all-grasping ad activity level is like asking the kid who threw the ball that broke the window to tell you who did it (do you really think he\u2019s going to give himself in)?<\/p>\n\n\n\n<p>To get an <strong><em>honest<\/em><\/strong><strong> answer<\/strong>, you need an<strong> <\/strong><strong><em>honest<\/em><\/strong><strong> source<\/strong>. In performance marketing, you won\u2019t get that from individual platforms. What you will get is <em>just<\/em> their side of the story. Not the entire scenario.<\/p>\n\n\n\n<p>If you want to learn the best way to find out what\u2019s actually working across your ad campaigns, keep reading. We explain <strong>why your ad platforms aren\u2019t the answer<\/strong>, why manual data collation <em>doesn\u2019t<\/em> work, and tell you what <em>will<\/em> deliver the unbiased, complete conversion insights you\u2019re after.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-ad-platforms-can-t-answer-this-question-nbsp\">Why Ad Platforms Can\u2019t Answer This Question&nbsp;<\/h2>\n\n\n\n<p>Ad platforms can\u2019t give you the answer to this all-important question because the data that makes the whole story lives in separate systems that don\u2019t talk to each other.&nbsp;<\/p>\n\n\n\n<p>So let\u2019s take a closer look at the three core reasons why this happens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-each-platform-only-sees-its-own-data\">Each Platform Only Sees Its Own Data<\/h3>\n\n\n\n<p>Meta doesn\u2019t know what Google\u2019s reports are telling you, and vice versa. They just know what they\u2019ve been able to track on their platform (and even that isn\u2019t the whole story).<\/p>\n\n\n\n<p>This is a structural problem. Each platform was built to let you manage ads on its own system, not help you understand your full marketing mix. On top of that, neither platform has a feature that can show you how your organic traffic is performing alongside paid.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-google-ads-amp-meta-ads-see\">What Google Ads &amp; Meta Ads See<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click and post-click behavior:<\/strong> This includes the click, landing page visits, and any conversion events (purchase and forms) that follow.<\/li>\n\n\n\n<li><strong>User intent and signals: <\/strong>This includes search terms on Google (real search terms, match types, query-level performance) and behavioral signals Meta (interests, engagement and past activity).<\/li>\n\n\n\n<li><strong>Ad interaction and visibility: <\/strong>This combines impressions, reach, frequency, auctions and ad engagment (clicks, likes, shares, views), which shows how often your ads are seen and how users interact with them.<\/li>\n\n\n\n<li><strong>Cost and bidding dynamics: <\/strong>This includes CPC, CPM, CPA, total spend and bid strategy performance, which displays the efficiency of the traffic you\u2019re buying.<\/li>\n\n\n\n<li><strong>Audience and context signals: <\/strong>This includes device, location, demographics, interesents placements, and time stamps, which tell you who sees your ads and when.\u00a0<\/li>\n\n\n\n<li><strong>Relevance and quality signals: <\/strong>This includes Quality Scores (1-10) in Google and relevance rankings in Meta Ads Ads internal rating (1-10) of your ad relevance rankings in Meta Ads, which shows how your ads compare on relevance, engagement and expected performance.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-google-ads-amp-nbsp-meta-ads-can-t-see\">What Google Ads &amp;&nbsp; Meta Ads Can\u2019t See<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How channels work together to drive conversions<\/li>\n\n\n\n<li>How SEO contributes to conversions and how it links to paid campaigns<\/li>\n\n\n\n<li>A single, deduplicated consistent version of conversions<\/li>\n\n\n\n<li>A unified view of cost vs. outcome across channels<\/li>\n\n\n\n<li>The full customer journey across platforms<\/li>\n\n\n\n<li>All the ad interactions that can\u2019t be tracked because of various privacy restirctions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-each-platform-uses-its-own-definitions-amp-metric-system\">Each Platform Uses Its Own Definitions &amp; Metric System<\/h3>\n\n\n\n<p>Every platform uses a <strong>different metric system <\/strong>to record and provide tracking data, such as views, clicks, and conversions. Google Ads will count a conversion based on a 30-day click window, while Meta might count the same conversion under its 7-day click window.&nbsp;<\/p>\n\n\n\n<p>What happens then is that you get the <strong><em>same<\/em><\/strong><strong> conversion, double-counted<\/strong> and reflected in data, which you try to manually compile in your own custom-made spreadsheet.&nbsp;<\/p>\n\n\n\n<p>So, unless you clean the data from every platform and cancel out the duplicates, and adjust the data to make it follow a single attribution model, you&#8217;re working with figures that are not directly comparable.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll land a number, but that number won\u2019t be accurate,e and it won\u2019t reflect true performance from each platform.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-each-platform-favors-itself\">Each Platform Favors Itself<\/h3>\n\n\n\n<p>Lastly, each platform is built in a way that <strong>favors its own performance<\/strong>. Everything from attribution windows to conversion definitions and reporting defaults is skewed to maximize credit towards itself.<\/p>\n\n\n\n<p>So if you rely on ad platforms&#8217; native dashboards, you are working with and making decisions based on biased reporting data. This is a data quality issue you can only overcome by using third-party ad tracking tools.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-manual-data-collection-from-multiple-platforms-won-t-work-either\">Why Manual Data Collection From Multiple Platforms Won\u2019t Work Either<\/h2>\n\n\n\n<p>We\u2019ve already briefly talked about what happens if you try to manually reconcile the data from all your ad channels, but let\u2019s mention a few other problems, which will make you give up on this approach.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n\n\n\n<li><strong>Timing factor <\/strong>\u2013\u00a0By the time you collate, clean, and align the data so it\u2019s comparable, new data will be in,n and the spreadsheet you\u2019ve created will be redundant. So it\u2019s not an operationally viable process<\/li>\n\n\n\n<li><strong>Error factor<\/strong> \u2013 Working with multiple data sets leaves huge room for human error,r which will have a flow-on negative impact and provide numbers that again, won\u2019t make sense.<\/li>\n\n\n\n<li><strong>Scale factor<\/strong> \u2013 If you\u2019re working with a dozen clients and each one has multiple campaigns across several channels, there\u2019s no way you\u2019ll be able to produce this number of reports in the time you need to optimize ad campaigns.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-will-work-a-tool-that-unifies-data-from-all-your-channels\">What Will Work: A Tool That Unifies Data From All Your Channels<\/h2>\n\n\n\n<p>Now that we\u2019ve told you all the things that <em>won\u2019t<\/em> work and explained why, let&#8217;s move on to the one tactic and approach that will:&nbsp;<\/p>\n\n\n\n<p><em>The <\/em><strong><em>third-party ad tracking<\/em><\/strong><em> and attribution system that <\/em><strong><em>unifies your data<\/em><\/strong><em> and <\/em><strong><em>lets you understand<\/em><\/strong><em> and <\/em><strong><em>optimize<\/em><\/strong><em> true ad performance<\/em><strong><em> in real time<\/em><\/strong><em>.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-single-unified-tracking-mechanism-for-all-your-channels\">A Single, Unified Tracking Mechanism (For All Your Channels)<\/h3>\n\n\n\n<p>When you switch to a third-party tracking tool like RedTrack, you create a single, independent tracking and reporting layer that sits above and outside all your ad platforms.&nbsp;<\/p>\n\n\n\n<p>It captures <em>every<\/em> visit and conversion using server-side tracking, so you never miss the touchpoints that ad platrorms can\u2019t collect due to ad blockers and various&nbsp; privacy settings.<\/p>\n\n\n\n<p>RedTrack achieves this by using two components:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>A tracking script <\/strong>which is installed on your site<\/li>\n\n\n\n<li><strong>URL parameters <\/strong>that are added to you ad links<\/li>\n<\/ol>\n\n\n\n<p>So when a user clicks on a na ad, the URL parameters spot the source, campaign and ad. Then, when they arrive on your site, the script fires, recording the visit using that same information. And finally, when a conversion takes place, it gets captured and matched right back to the original click.<\/p>\n\n\n\n<p>Now this process is the same no matter which ad channels your customer interacted with. Whether the click came from Google Ads, Meta Ads or an organic source, RedTrack collects and traces all interactions using this one consistent method and logic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consistent-conversion-definitions-applied-across-all-platforms\">Consistent Conversion Definitions (Applied Across All Platforms)<\/h3>\n\n\n\n<p>When you have a complete and accurate set of conversion data sitting within RedTrack\u2019s centralized system, you have everything you need to start slicing and dicing that data in multiple different ways to better understand your marketing campaigns\u2019 performance.&nbsp;<\/p>\n\n\n\n<p>RedTrack lets you apply the conversion definitions and attribution models you like to your data set from across multiple channels.&nbsp;<\/p>\n\n\n\n<p>Also, you\u2019re not limited to sticking with one. You can alterate between attribution models for the same campaign to see and compare results in more detail and to understand gaps and find out different insights.<br><\/p>\n\n\n\n<p>For example, you can use the Attribution Modelling feature to compare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First-Touch vs. Last-Touch<\/strong> \u2013\u00a0To find out which channel introduces the user, and which one closes the deal.<\/li>\n\n\n\n<li><strong>First-Touch vs. Linear<\/strong> \u2013 To spot the channels that play a major role in assisting conversions.<\/li>\n\n\n\n<li><strong>Last-Touch vs. Time-Decay<\/strong> \u2013 To discover which channels influence decisions close to conversion.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-ability-to-dive-deep-into-your-data-from-channel-level-to-individual-ads\">The Ability To Dive Deep Into Your Data (From Channel-Level, to Individual Ads)<\/h3>\n\n\n\n<p>You might start with a top-level summary showing how Google Ads campaigns compare to Meta Ads campaigns, but if you\u2019re a serious media buyer or performance marketer, you\u2019ll want to dive deeper.&nbsp;<\/p>\n\n\n\n<p>Having a unified view of your major traffic channels conversion data side by side is great at channel-level but what makes RedTrack super helpful is that you cna actually drill down for each channel to multiple levels including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign<\/strong><\/li>\n\n\n\n<li><strong>Ad Group<\/strong><\/li>\n\n\n\n<li><strong>Individual ad<\/strong><\/li>\n<\/ul>\n\n\n\n<p>While overall summary tells you which channels to focus on, drilling down to the lower layers will guide you on what you need to do with them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-price-your-pay-if-you-don-t-use-a-unified-tool-nbsp\">The Price Your Pay if You Don\u2019t Use a Unified Tool&nbsp;<\/h2>\n\n\n\n<p>The price you end up paying if you don\u2019t have a unified set of accurate data will ultimately cost you in bad optimization decisions that compound in the long term to deliver unimpressive ad campaign performance results.&nbsp;<\/p>\n\n\n\n<p>Here are just a few possible scenarios and their impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-optimize-each-channel-in-isolation-instead-of-across-the-journey\">You Optimize Each Channel in Isolation, Instead of Across the Journey<\/h3>\n\n\n\n<p>When you use platform-provided data to optimize campaigns across Google and Meta, you might end up<strong> scaling campaigns<\/strong> that look effective in one, but which <em>don\u2019t<\/em> deliver as a whole (they might not be converting in the real world).<\/p>\n\n\n\n<p>Because you have no way of knowing <strong>how all your channels work together<\/strong>, you operate and optimize at separate platform levels when the journey is actually one. That\u2019s why the data needs to be one, also.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-slow-moving-channels-look-like-they-aren-t-working-so-you-drop-them\">Slow-Moving Channels Look Like They Aren&#8217;t Working, So You Drop Them<\/h3>\n\n\n\n<p>This is <strong>one of the biggest destroyers of blog content<\/strong>, which rarely gets seen or recognized as an assisting factor in conversions. Blog content contributes to conversions over extended timeframes. So, a post that generates awareness might not appear in a 7-day attribution window, even though it <em>was<\/em> a driver of that week\u2019s sales, even <em>if<\/em> it was part of a user\u2019s customer journey that eventually resulted in a conversion.&nbsp;<\/p>\n\n\n\n<p>So if you <em>don\u2019t<\/em> have a way to <strong>view organic activities alongside paid<\/strong>, there is no way you can identify the value and contribution of <strong>SEO activities<\/strong> like blog content. This dynamic is what causes SEO to suffer more than any other channel and to be systematically overlooked in budget allocation conversions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-spend-more-time-building-the-picture-the-acting-on-it\">You Spend More Time Building the Picture, The Acting On It<\/h3>\n\n\n\n<p>If you\u2019re <strong>spending hours or days on ad performance reporting<\/strong>, that\u2019s the time you could be spending <em>optimizing<\/em> all your campaigns (that is, if you had the right tools doing the number crunching and sorting for you).<\/p>\n\n\n\n<p>The more channels you operate on, the harder and more time-consuming reporting becomes. And no matter how much of a data buff you are, there\u2019s no chance you can be as accurate as a tool that <strong>automatically collects<\/strong>, <strong>cleans,<\/strong> and <strong>applies a unified metric system<\/strong> to the entire lot of data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-redtrack-gives-you-the-answers-you-need-nbsp\">How RedTrack Gives You the Answers You Need&nbsp;<\/h2>\n\n\n\n<p>RedTrack gives you three ways to use its system so you can finally answer the question, <em>\u201cHow do I actually know what\u2019s working across Google Ads, Meta Ads, and SE??O\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-reports-all-your-channels-in-one-dashboard\">1. Reports: All Your Channels in One Dashboard<\/h3>\n\n\n\n<p>If you want to see performance across all your ad channels, you need to go to <strong>Reports<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Here, you\u2019ll see all the traffic sources you\u2019ve added in a single view, and it will show you the numbers for the same set of metrics for each. If you want to see which channel gets credited for a conversion, this is where you\u2019ll go.<\/p>\n\n\n\n<p>It includes everything from <strong>clicks<\/strong>, <strong>conversions<\/strong>, <strong>cost<\/strong>, <strong>revenue<\/strong>, <strong>CPA<\/strong>, and <strong>ROAS<\/strong>.<\/p>\n\n\n\n<p><strong><em>Top tip<\/em><\/strong><em>: Every row is expandable. You can open a traffic channel and break it down into campaigns, or select a campaign and break it down into an ad group.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-setting-up-the-reports-cross-channel-view\">Setting up the Reports cross-channel view<\/h4>\n\n\n\n<p>First, install the RedTrack tracking script on your website as the script is what captures click and conversion events independently.<\/p>\n\n\n\n<p>After that, tag your ad URLs with RedTrack&#8217;s tracking parameters. Each traffic source, campaign and ad gets its own parameter set which is what tells RedTrack which channel and campaign sent each click. RedTrack generates these parameter slugs for you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1055\" src=\"https:\/\/www.redtrack.io\/blog\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls.png\" alt=\"setting up reports cross channel view in redtrack \u2013 tagging ad urls\" class=\"wp-image-13029\" data-full=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls.png\" data-full-size=\"1999x1055\" srcset=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls.png 1999w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls-300x158.png 300w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls-1024x540.png 1024w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls-768x405.png 768w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls-1536x811.png 1536w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls-770x406.png 770w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-tagging-ad-urls-370x195.png 370w\" sizes=\"auto, (min-width: 958px) 958px, 100vw\" \/><\/figure>\n\n\n\n<p>Third, define your conversion events in RedTrack. It can be a purchase confirmation page load or a server-side postback from your backend. These events are what get attributed back to the originating click.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1026\" src=\"https:\/\/www.redtrack.io\/blog\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event.png\" alt=\"setting up reports cross channel view in redtrack \u2013 defining conversion event\" class=\"wp-image-13030\" data-full=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event.png\" data-full-size=\"1999x1026\" srcset=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event.png 1999w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event-300x154.png 300w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event-1024x526.png 1024w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event-768x394.png 768w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event-1536x788.png 1536w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event-770x395.png 770w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-defining-conversion-event-370x190.png 370w\" sizes=\"auto, (min-width: 958px) 958px, 100vw\" \/><\/figure>\n\n\n\n<p>After that, connect your ad platforms for cost sync. It has nothing to do with tracking, but pulling spend data from ad platforms so RedTrack can calculate ROAS and CPA per channel. Cost sync runs automatically every 5-30 minutes once connected.<\/p>\n\n\n\n<p>With that out of the way, open Reports and set the date range, and set the top-level grouping to traffic channel to see the channel-by-channel comparison.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1027\" src=\"https:\/\/www.redtrack.io\/blog\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping.png\" alt=\"setting up reports cross channel view in redtrack \u2013 setting date range and grouping\" class=\"wp-image-13031\" data-full=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping.png\" data-full-size=\"1999x1027\" srcset=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping.png 1999w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping-300x154.png 300w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping-1024x526.png 1024w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping-768x395.png 768w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping-1536x789.png 1536w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping-770x396.png 770w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-setting-date-range-and-grouping-370x190.png 370w\" sizes=\"auto, (min-width: 958px) 958px, 100vw\" \/><\/figure>\n\n\n\n<p>You can add the columns you want to compare and save the configuration as a template so you don&#8217;t need to rebuild it each session.<\/p>\n\n\n\n<p>To drill down even further, click any channel row to expand it to campaign level. Click again to reach ad group and then individual ad level.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"987\" src=\"https:\/\/www.redtrack.io\/blog\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level.png\" alt=\"setting up reports cross channel view in redtrack \u2013 expanding to campaign level\" class=\"wp-image-13032\" data-full=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level.png\" data-full-size=\"1999x987\" srcset=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level.png 1999w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level-300x148.png 300w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level-1024x506.png 1024w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level-768x379.png 768w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level-1536x758.png 1536w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level-770x380.png 770w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/setting-up-reports-cross-channel-view-in-redtrack-\u2013-expanding-to-campaign-level-370x183.png 370w\" sizes=\"auto, (min-width: 958px) 958px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-conversion-path-see-the-full-customer-journey-behind-every-conversion\">2. Conversion Path: See the Full Customer Journey Behind Every Conversion<\/h3>\n\n\n\n<p>But if you want to see the sequence of interactions that took place before each conversion, you\u2019ll go to <strong>Conversion Path.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1203\" src=\"https:\/\/www.redtrack.io\/blog\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack.png\" alt=\"conversion path in redtrack\" class=\"wp-image-13033\" data-full=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack.png\" data-full-size=\"1999x1203\" srcset=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack.png 1999w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack-300x181.png 300w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack-1024x616.png 1024w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack-768x462.png 768w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack-1536x924.png 1536w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack-770x463.png 770w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/conversion-path-in-redtrack-370x223.png 370w\" sizes=\"auto, (min-width: 958px) 958px, 100vw\" \/><\/figure>\n\n\n\n<p>This section goes deeper than Reports, and it can answer more complex questions like,<em> \u201cAre Google clicks appearing at the start of the journey, but are they later converting through Meta\u201d?<\/em><\/p>\n\n\n\n<p><strong><em>Top tip: <\/em><\/strong><em>For a media buyer who\u2019s doing initial prospecting on Google and then following with a round of Meta retargeting campaigns, the Conversion Path section can provide valuable insights into how dependent the two channels are on one another.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-attribution-modeling-analyse-credit-distribution-alternatives-nbsp\">3. Attribution Modeling: Analyse Credit Distribution Alternatives&nbsp;<\/h3>\n\n\n\n<p>Finally, if you want to work out which channels deserve credit for your conversions, you need to play around in the <strong>Attribution Modelling<\/strong> section.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"807\" src=\"https:\/\/www.redtrack.io\/blog\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack.png\" alt=\"attribution modeling in redtrack\" class=\"wp-image-13034\" data-full=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack.png\" data-full-size=\"1999x807\" srcset=\"https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack.png 1999w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack-300x121.png 300w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack-1024x413.png 1024w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack-768x310.png 768w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack-1536x620.png 1536w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack-770x311.png 770w, https:\/\/www.redtrack.io\/wp-content\/uploads\/2026\/05\/attribution-modeling-in-redtrack-370x149.png 370w\" sizes=\"auto, (min-width: 958px) 958px, 100vw\" \/><\/figure>\n\n\n\n<p>The reason we say play-around is that this is where you can apply different attribution models (<strong>last-click<\/strong>, <strong>first-click<\/strong>, <strong>linear<\/strong><strong><em>,<\/em><\/strong> and more) to one set of data to see how each one favors different channels.&nbsp;<\/p>\n\n\n\n<p>This can be an eye-opener for many ad campaign managers, and it can completely change the way you choose to allocate budgets in the future.&nbsp;<\/p>\n\n\n\n<p><strong><em>Top tip: <\/em><\/strong><em>Use it alongside Reports to work out if a channel is over-claiming credit that really belongs elsewhere.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-redtrack-one-tool-to-make-sense-of-all-your-ad-platforms\">RedTrack: One Tool to Make Sense of All Your Ad Platforms<\/h2>\n\n\n\n<p>Different ad platforms will give you <strong>their own data and insights<\/strong>, but <em>neither<\/em> will help you <strong>quantify the value of SEO activities<\/strong> such as blog posts. If you want ad tracking and attribution data, you can count on that also takes into account your SEO content, you need something more advanced. You need an <em>independent<\/em>, <strong>third-party tracking platform<\/strong> like <strong>RedTrack<\/strong>.&nbsp;<\/p>\n\n\n\n<p>RedTrack brings everything into one centralized system and tool where you can compare and play with accurate data to better understand the impact of your performance and marketing activities. Instead of jumping back and forth between platforms and trying to align all the numbers to one measurement system, you get a single platform that sits above everything.&nbsp;<\/p>\n\n\n\n<p>You identify the entire customer journey that sits across multiple ad platforms and finally get to see how they work together to deliver you conversions. And when you have that, you can stop making optimization decisions on isolated data sets that don\u2019t match, and start making a strategically viable framework that drives profits into the future.&nbsp;<br>With RedTrack, you get every click and view tracked because it operates on a server-side tracking model. No ad blockers or browser and device privacy settings breaking the path. You see which channels introduce users, which ones nurture them, and which ones close the loop.<\/p>\n\n\n\n<p>This is a tool every <strong>performance marketer <\/strong>and <strong>media buyer<\/strong><em>needs<\/em>. If you want to find out more, <a href=\"https:\/\/www.redtrack.io\/request-demo\/\">book a demo<\/a> call with one of our people, today. And if you\u2019re ready to give it a go, <a href=\"https:\/\/app.redtrack.io\/signup\">sign up for our 14-day free trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re working off data insights that you manually collect and combine from across all these platforms, you might think&#8230;<\/p>\n","protected":false},"author":17,"featured_media":13035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_ap_featured_post":false,"footnotes":""},"categories":[220],"tags":[],"class_list":["post-13027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Know What&#039;s Working Across Google Ads, Meta Ads and SEO<\/title>\n<meta name=\"description\" content=\"Learn how to know what&#039;s actually working across Google Ads, Meta Ads and SEO, and how to get real information where the conversion happened\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redtrack.io\/blog\/use-case-whats-working-across-google-ads-meta-ads-and-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Know What&#039;s Actually Working Across Google Ads, Meta Ads, and SEO?\" \/>\n<meta property=\"og:description\" content=\"Learn how to know what&#039;s actually working across Google Ads, Meta Ads and SEO, and how to get real information where the conversion happened\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redtrack.io\/blog\/use-case-whats-working-across-google-ads-meta-ads-and-seo\/\" \/>\n<meta property=\"og:site_name\" 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